Q1 reports TV ad rebound
Astral’s first-quarter report shows higher earnings based on a TV ad rebound. Canwest also reported a Q1 profit, as did Cogeco Cable. Earnings at Shaw, on the other hand, were down.
O’Farrell sweetens plan for ads
MédiadeNovo’s Glenn O’Farrell says his technology will allow broadcasters to insert Canadian ad content into non-simulcast airings of US shows. The CRTC will review the bid next month.
Dove seeks real men
Unilever’s new Dove Men+Care line will be on Canadian shelves this month, with a campaign launch slated for – where else? – the Super Bowl.
Sales solid as Games draw near, consortium says
Sponsorship activations already up and running on the CTV site include Coca-Cola and Samsung. The media group pres says TV main events nearing sold-out status, cites pricing flexibility as key to the consortium’s sales strategy.
CBC, Canadian Living offer Best Recipes Ever
In a first for the network, CBC has partnered with Canadian Living magazine on a back-to-basics cooking show that’s ripe for cross-platform brand integration opportunities.
Sleep Country tops in Toronto: Media Monitors radio rankings, Jan. 4 to Jan. 10, 2010
The mattress co keeps its Boxing Week momentum going with a big Toronto radio buy, while AlarmForce regains the lead from The Brick in Montreal.
Ad Week 2010 brings media heavy-hitters to town
Social and online media topics are front and centre at the annual Toronto advertising conference.
Buckley’s concocts winning remedy for junior hockey families
The iconic cold medicine launches a campaign to reward billet families for nurturing CHL junior hockey players.
Petro Canada gifts glassware in Olympic media homestretch
The fuel company is heading into the final phase of its Olympic campaign with TV, a social media push behind its glassware and recruiting more Canadians to the ‘world’s longest online wave.’
Notes from the Mediascape: Sesame Street and Nokia call innovators
Children’s educational co Sesame Street Workshop has signed on with Nokia for its international Calling All Innovators Challenge in an effort to shape its future mobile strategy.
Corus ‘Her Report’ signals women not yet ready to spend
The latest in the network’s signature series of studies focuses on economic recovery and Canadian women’s perceptions about spending post-recession.
Kids find No Equal
Kids In The Hall alumni McDonald and Foley sign on with Vancouver’s No Equal Entertainment on a development deal with Canwest for a new comedy show.
Canwest bidders weigh options
Corus is eyeing lucrative specialty channels, along with three others bidders including Shaw, Fairfax, and Pattison.
CTV primetime series headed to A
During the Olympic Games from Feb. 12 to 28, CTV will shift its top-rated US programming to its A channels.
Self-publishing site Wattpad finds traction in mobile
Reaching an international audience of reading and writing fans, the site is offering marketers a chance to target teens and young adults via their mobile phones.
