Kellogg’s Special K sets women up with virtual diet buddy
Called the ‘Victory Project,’ Special K’s online hub on MSN.ca will help women stick to their New Year’s resolutions with healthy menu ideas, fashion advice and the opportunity to hook up with a weight-loss sponsor.
Global’s Survivor: Samoa back on top
CSI, which also airs on Thursday night on rival network CTV, comes in second place.
Sick Kids believes in social media
The hospital’s charitable foundation launches a new video widget for the ‘I Believe in Sick Kids’ website, encouraging children and families to share their stories with each other and with the public.
Networks exchange barbs, best wishes
The PR departments at Global and CTV end a battle of the press releases on a festive high note.
GM’s Chevrolet Equinox contest picks million-dollar man
TSN’s annual ‘Chevrolet Equinox Million Dollar Shootout Contest,’ which will air during the IIHF World Junior Championships on Dec. 31, received 10 million entries – a new record for the network.
Discovery Channel invites fans to be awesome
The channel celebrates its 15th anniversary with a one-hour TV special in January, and fans can send web-video shout-outs for the chance to see them aired live during the show.
Scrapbooking is hot, blogs Paris Hilton
Montreal-based Wooky Entertainment is launching a series of new arts and crafts products with glittery approval from the world’s most famous socialite, Paris Hilton, who will promote the Creativity Collection on her blog and Twitter pages.
Modernity meets the Museum of Civilization with new app
Melding past and present, the museum’s new branded app allows guests to plan their trip from afar and use their iPhones in place of traditional audioguides.
Spotted! Sexy Santa travels with Virgin carolers
After being subjected to a rigourous 11-month diet and exercise plan, Virgin Mobile’s Santa Claus is hitting the Toronto and Montreal streets this weekend with a troop of hot carolers and executive elves in this holiday stunt.
Human Target joins CTV midseason
The newbie action drama will air out of simulcast on Mondays, while a plum post-Idol slot awaits on US broadcaster Fox.
BBC Canada, Sympatico.ca link up
A new partnership between the media cos will see new and archived short-form BBC content on Sympatico.ca starting Dec. 30.
Gift Wrap: Kraft sends a holiday Recipe for Joy
More than 15,000 e-cards have been shared in the last month for Kraft’s ‘Recipe for Joy’ program that will raise $50,000 for Food Banks Canada.
Canada’s Worst Driver on a ratings roll
The Discovery Channel’s reality series inches closer to the one-million viewer mark for season five, while TSN hurries-hard to 1.2 million viewers for its Tim Hortons-sponsored curling event.
Catwalk fights and canine rights on TVtropolis
The Canwest channel’s winter lineup includes Launch my Line, hosted by Canadian fashion duo Dsquared, and Rescue Ink, featuring tattooed tough guys rescuing animals in distress.
Notes from the mediascape: Burton Snowboards brings fans in-house
The snowboard company launches a 10-day, 24/7 holiday webcast from its Vermont headquarters, with a tie-in to social media such as the brand’s Facebook page.
