Media spending to rebound slightly in 2010: report
A new ZenithOptimedia report suggests an increase of 2.4% in 2010, but a return to pre-recession spending levels is not expected until 2012.
Sony Ericsson kicks off Twitter World Cup
The official 2010 FIFA World Cup sponsor is redefining ‘handball’ with a virtual World Cup that fans can play by tweeting at their favourite team – using mobile handsets of course.
Porter flies to top in Montreal: Media Monitors radio rankings: Nov. 30 to Dec. 6, 2009
Porter Airlines outspends Alarm Force to take the top of the Montreal rankings, while Canadian Tire spins out another #1 finish in Toronto.
Moms Against Climate Change campaign hits a (really big) wall
Advocacy group projects over 1,800 photographs of children onto office buildings in Ottawa and Vancouver to raise awareness about climate change as world leaders gather in Copenhagen.
Former Canwest exec Shalev goes back online
He’s leaving his CBS network news gig to put a digi-spin on news content, marrying it with Twitter, Facebook and other social media.
Fed approves Globalive’s entry into Canadian wireless market
The wireless carrier’s entry into Canadian marketplace is approved by the federal government, which says the company meets Canadian ownership standards.
Ontario Science Centre brings Hogwarts in-house
The science centre has launched an advertising campaign behind the exhibition, coming in 2010, that will see sets, props and wands from the Harry Potter movies set up in an educational display.
Analysis: Survey 4 2009 BBM Overview
The new PPM ratings, with diary analysis courtesy of Hennessy & Bray SVP David Bray, show radio audiences listen to twice as many stations as diaries previously reported.
Slice debuts speedy new reality show
Love Incorporated, airing in January, follows the lives of a married couple who own an international speed-dating business. Hysterics, hi-jinks ensue.
Cineplex to show Olympics on the big screen
Content from the Olympic Broadcast Media Consortium will air on 64 Cineplex theatre screens throughout the duration of the Games.
Notes from the mediascape: McDonald’s launches Avatar AR
McDonald’s unveiled its global, AR-oriented campaign behind the much-hyped movie Avatar today. But Canada isn’t included in the 3D fun.
Spotted! Molson’s beer fridge advent-ising
Molson sends thirsty Globe and Mail readers a beer fridge filled with holiday promotions.
GeoFreakz spans TV, real and virtual worlds
Launching in 2010, the show will unfurl online and via live events, and brands can join in the tween games.
MiCpicks: Travis St.Denis’s ‘Three things you should know about’
Mediaedge:cia’s Travis St.Denis weighs in with three of his favourite things in the media landscape today: interactive movie trailers, crowdsourced business initiatives and Italian automotive company eco-moves.
Corus heats up Sundance Channel for 2010
Broadcaster Rainbow Media has licensed the Sundance Channel for Canadian broadcast starting March 1, rebranding the recently acquired Drive-In Classics with a Robert Redford-inspired programming lineup.
