Ontario Science Centre brings Hogwarts in-house
The science centre has launched an advertising campaign behind the exhibition, coming in 2010, that will see sets, props and wands from the Harry Potter movies set up in an educational display.
Analysis: Survey 4 2009 BBM Overview
The new PPM ratings, with diary analysis courtesy of Hennessy & Bray SVP David Bray, show radio audiences listen to twice as many stations as diaries previously reported.
Slice debuts speedy new reality show
Love Incorporated, airing in January, follows the lives of a married couple who own an international speed-dating business. Hysterics, hi-jinks ensue.
Cineplex to show Olympics on the big screen
Content from the Olympic Broadcast Media Consortium will air on 64 Cineplex theatre screens throughout the duration of the Games.
Notes from the mediascape: McDonald’s launches Avatar AR
McDonald’s unveiled its global, AR-oriented campaign behind the much-hyped movie Avatar today. But Canada isn’t included in the 3D fun.
Spotted! Molson’s beer fridge advent-ising
Molson sends thirsty Globe and Mail readers a beer fridge filled with holiday promotions.
GeoFreakz spans TV, real and virtual worlds
Launching in 2010, the show will unfurl online and via live events, and brands can join in the tween games.
MiCpicks: Travis St.Denis’s ‘Three things you should know about’
Mediaedge:cia’s Travis St.Denis weighs in with three of his favourite things in the media landscape today: interactive movie trailers, crowdsourced business initiatives and Italian automotive company eco-moves.
Corus heats up Sundance Channel for 2010
Broadcaster Rainbow Media has licensed the Sundance Channel for Canadian broadcast starting March 1, rebranding the recently acquired Drive-In Classics with a Robert Redford-inspired programming lineup.
TV still tops with Canadian consumers, survey finds
The latest installment of the TV Trends and Quality Survey also indicates that there is a growing reluctance to pay more for television. Public broadcaster CBC comes out on top among individual channels, ranked as the best news and most trusted news source.
Gift Wrap: LifeExperiences.ca ignites downtown elf protest
The online gift retailer and 104.5 CHUM FM in Toronto are building buzz with a stunt in downtown Toronto today that will see Santa’s elves march on City Hall to protest ‘lost wages’ due to site’s success.
Canwest, Goldman trade punches in court
Control of the broadcaster’s specialty channels is at issue as Wall Street bank seeks to regain grip on History, Showcase and others.
Facebook leads new Mitsubishi campaign
The automotive brand has forgone the traditional microsite in favour of a rich media-enhanced Facebook fan page for the debut of the 2010 Outlander.
Dave Wireless asks consumers to wait
The not-yet-launched wireless company has launched a month-long OOH and print campaign to persuade consumers not to sign lengthy contracts.
FoodNetwork.ca gives foodies more to chew on
The Food Network’s online home has a new look, more content and enhanced advertising opportunities including customized sponsorship and pre-roll on video recipe how-tos.
