Gift wrap: Setanta Sports kicks off free holiday preview
The network’s exclusive rugby and soccer content gets a promo boost next weekend with a three-day free preview the channel hopes will inspire gift ideas in Canadian ‘football’ fans.
Sears, Alarm Force on top again: Media Monitors radio rankings Nov. 16 to 22, 2009
Porter is in the top three for both Toronto and Montreal, while GM Goodwrench rounds out the top three in Toronto and the Government of Quebec hits #2 in La Belle Province.
Taxi Media Pub ready for ads on cabs in Montreal
The new Montreal media co hopes that ban on taxi-cab advertising will be lifted in 2010. Clear Channel will handle sales representation and ‘taxi media expertise.’
Gift Wrap: Sympatico’s ‘Portable North Pole’ is back
After a blockbuster debut last year, Sympatico has brought its interactive Santa video service back to raise funds for UNICEF and deliver customized Christmas wishes to the naughty and nice alike.
OMAC fights OOH tax with its best weapon: billboards
Taking a page from the broadcast industry, the Out-of-Home Marketing Association of Canada launches a consumer-facing campaign to protest the proposed tax on city billboards.
Reality gives way to comedy on CBC – but Blades will be back
18 to Life teams with Little Mosque against House, while reunited Kids in the Hall face American Idol. CBC announces Battle of the Blades will be back next fall.
Rogers unveils video portal
The Hulu-style service will mirror cable subscriptions; cable giant hopes to win over other broadcasters and carriers to the service, a plan that may prove tricky, some say.
High schooler portal mixes Facebook and textbooks
Toronto’s MIR Communications has launched the portal MyFishbowl.ca, integrating educational content with social networking tools like video and chat forums – and opportunities for advertisers.
DDB and OMD win Tourism Kelowna
OMD will handle the $1 million annual media spend, while DDB will drive a digital-focused creative strategy for the regional tourism organization.
Mom Central releases ‘Digital Moms’ survey
According to the survey, Canadian moms spend far more time online per month than their American and British counterparts – and 78% are checking up on their kids on Facebook and other social media.
A new dose of Dose.ca
The entertainment website for the 18- to 34-year-old demo adds new site-takeover opportunities, more ad units, channel dominations and dedicated microsites.
Flashpoint wraps with 1.8M
The second half of the season makes gains, despite falling out of simulcast.
Marblemedia establishes new dept for integration opps
The prodco has hired Lisa Reis to head a department that will handle content integrations across Marblemedia, broadcasters and brands. Several shows featuring integrations are currently in development and production.
Beyond Barney: Ebb in Canadian kids’ productions, says ACT
About a quarter of Canadians are not being served by conventionals, while the number of domestic productions has decreased by about 15% in the last decade, says the Alliance for Children’s Television.
C.S.I. New York makes it to the top
House is back after a mid-season break, but in second place.
