***Flash***Cossette board backs $131.5 million American takeover bid
The Connecticut-based private equity firm Mill Road Capital LP bests Cosmos Capital’s offer by half.
BNN creates content for Standard Life
Business News Network will conduct and broadcast the results of three surveys to find out about consumers’ financial concerns in an unusual content-creating media buy for the FSI by Marketel.
Virgin Mobile’s big WTF to Rogers
Richard Branson, founder of Virgin Mobile Canada, is calling Rogers’ new fee bogus in a national ‘What’s the Fee’ (WTF) print campaign, targeting youths who feel they’re being ‘ripped off’ by Rogers.
Trivial Pursuit starts battle of the sexes
Hasbro takes our love of YouTube mishap clips to a new level in a viral campaign that asks: who has better common sense, men or women?
Maple Pictures lures sci-fi fans further into The Fourth Kind
Toronto-based film distributor uses QR codes in movie posters for its newest flick, giving a uniquely Canadian sci-fi spin to the film’s marketing effort and opening the door to new brand partnership and sponsorship opportunities.
Grain Farmers of Ontario plays house at Royal Winter Fair
Organization shows event-goers ‘locally grown’ can apply to more than just organics with a full-size home constructed inside the fair venue filled with soy-based residential products.
IronKore flips conventional marketing on its roof
‘We said NO parking,’ a sign above a flipped-over Lexus reads as part of a one-day parking lot stunt to promote Toronto fitness centre IronKore, executed by Cossette.
Grey’s Anatomy revives life at the top
Survivor Samoa remains the second-most watched program of the week.
Silk bows brand channel ‘first’ on YouTube
The soy-milk maker asks consumers to ‘bust it or believe it’ in an interactive, cross-platform campaign encompassing online, print and QR codes.
Morgan Crossing offers buyers an escape from Boringville
The real estate developer seeks to convert suburban home buyers to embrace the urban lifestyle with an attention-grabbing regional OOH and print media buy.
Sunnybrook beams innovative media pitch
Sunnybrook Health Sciences Centre in Toronto enlisted Dentsu Canada earlier this year to help with an ambitious goal of raising $470 million. The TV, outdoor and radio campaign launched this week after an atypical charitable media pitch.
HTC gives Canadians a Hero
The new ‘Quietly Brilliant’ global campaign for the Hero phone launch uses TV, digital to create a new niche for HTC between the entertainment and business approaches of its competitors.
City committee endorses sign bylaw; industry reacts with anger, disappointment
A controversial new harmonized sign bylaw was endorsed by the City of Toronto’s Planning and Growth Management Committee yesterday, a move the ACA says in effect penalizes the industry.
Random House hits the liquor store
Wine is the preferred drink at book clubs, which is why Corby Distilleries’ Stoneleigh has started its own club with Random House.
Nygard’s Times Square street smarts
Canadian-born brand opens flagship store in Times Square with street-level marketing strategy behind it.
