Rogers beats expectations
Cost-cutting and iPhone sales continue to pay off, even as print, radio and TV revenues take a hit.
CTV airs redux of ’80s hit mini-series V
The four-week remake about aliens arriving on earth comes in preparation for the full series release, planned for 2010.
Ipsos goes social and makes everyone a pollster
The new user-generated opinion and review website is designed to build a more interactive, engaged community of users Ipsos can turn to for market research intel.
General Mills makes life a little more delicious
The food co has rebranded its CRM website, spicing up consumer outreach with more useful recipes, tips and contests – and the possibility of non-competing brand partnerships.
Radio takes a bite out of Astral
The media co’s final quarter earnings are down due to a charge on licenses, but finishes the year up 5%.
W Network makes Beauty Call
Dare brand Vinta comes on board as web sponsor for a new style and beauty show from W Network personalities Anna Wallner and Kristina Matisic.
Michelin stops winter drivers in their tracks
The tire co created a Driving Academy to virtually school Canadian drivers on winter driving techniques.
Rogers buys into Eisner studio
The minority stake in Vuguru comes with Canuck rights to web content – to be funneled through web, mobile and cable VOD.
BC’s TheTyee.ca cleans up at COPAs
The first-ever Canadian Online Publishing Awards sees B.C. news and culture site take three wins, while FashionMagazine.com and DailyXY.com take one win each.
Ubisoft whets fans’ appetite for ‘Assassin’-ation
The Montreal-based game developer just released a three-ep ‘prequel’ on YouTube to build buzz for the November release of the next game in the incredibly rendered and intricately plotted Assassin’s Creed franchise.
House holds on to its chart-topping real estate
Criminal Minds takes out Grey’s Anatomy as the second-most watched program of the week.
Motorola helps drivers avoid a ticket
Starting today, a new law comes into effect in Ontario forbidding cellphone use while driving. But that doesn’t mean drivers have to stop talking, as Motorola launches a campaign promoting handsfree devices.
Earnings sag at Shaw
CEO speaks of cautious expansion into mobile phones, while mending fences with Rogers.
Yellow Tail bows first-ever national media campaign
Consumers have been switching to cheaper brands this year, so Casella Wines wants wine drinkers to trade back up – ideally to Yellow Tail.
Absolut bottles street-to-web video
The always-creative vodka brand has set up street-level installations across Canada as part of a multi-faceted media campaign.
