Ad Week 2009: Will the revolution be crowdsourced?
Ashton Kutcher, Chris Anderson and Bob Greenberg chip in on what should be offed, and what’s next.
Lotto Max goes big
The new national lottery’s ‘Dream Big’ campaign spans some major media moves.
Digital tech lets Lexus go topless in the sunshine
The digital OOH campaign uses an RSS feed to show the new Lexus convertible with its top either up or down, based on the weather.
Print publishers ready to go mobile, says ABC
A new survey by the Audit Bureau of Circulation finds 80% of Canadians are likely to rely on mobile for information in the next three years.
BMW flexes its media muscles
BMW is wooing potential M-Series drivers with speed and power prowess spanning online, print and outdoor.
Sportsnet.ca gets sporty new look
The website relaunched today with Labatt on tap as title sponsor.
PPM pre-commercial data shows radio is in tune, says RMB
Little has changed in radio usage according to a recent pre-currency comparison by the Radio Marketing Bureau between PPM and diary audience measurement in daypart performance, reach, frequency and share of hours tuned.
Ad Week 2009: Social media manifestos from Ford, Unilever and P&G
Rules to rule digitally by, from Ad Week media confabs OMMA & MIXX.
Heritage Toronto rides TTC with ‘First Impressions’ campaign
Sponsored by RBC Royal Bank, more than 800 heritage posters will take over public transit today.
Big Brother 11 is a triple threat on the ratings block
Global’s Glee pulled in the second-highest ratings of the week, attracting 1.768 million viewers with its debut.
ACC bows more digi-screen might
OOH advertisers have new reach and flexibility at the Air Canada Centre.
PMB 2009 Fall study date released
The Print Measurement Bureau is issuing the results of its first biannual release next month.
Toronto’s Gardiner gets major pixel play
Pattison Outdoor’s latest digital displays boast the industry’s highest pixel count, with customization options spanning dayparting, conditional imaging and dynamic data displays.
ConAgra Foods hyper-targets hungry office workers
A media campaign introducing Healthy Choice Gourmet Steamers to the Canadian market includes online and digital screen ads timed to target workers between 11 a.m. and 2 p.m., bus decals on targeted routes and prime-time TV.
Invesco Trimark salutes first-time brown-baggers
In a new print and online campaign launched this week, the investment co celebrates the small efforts Canadians made to get through tough times – and helps them decide what to do next with a new microsite.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Havas Media Canada makes three senior leadership appointments
- Upfronts 2025: Fox announces significant investment in sports
