TD Canada branches into CBC prime time
The bank with the comfy green chairs is investing in screen time on the pubcaster’s fall season favourites Little Mosque on The Prairie, Being Erica and Heartland.
The Score and P&G get Drafted
The new reality show will run daily in eight-minute segments, with Gillette as the exclusive sponsor.
Get off the Island of Downtime
Ontario-based Atria Networks has launched a consumeresque multimedia B2B push to draw attention to its speedy fibre optic self.
Pattison unveils Eyewitness
The new web-based proof-of-performance system allows advertisers to keep track of OOH placements in real time.
Fight brewing on Wednesday nights
Global has an early lead on the strength of Glee, but will CTV and Criminal Minds have the last laugh?
Petro-Canada tops up ad buys: Media Monitors radio rankings Sept. 7 – 13, 2009
Petro-Canada and Hyundai gear up their radio buys.
Canwest dailies go mobile, and brands tag along
New mobile sites for Canwest’s dailies – and Canada.com – launch today with new local targeting, branding and sponsorship opps.
Subaru brings virtual 3D audio to test drives
The new Subaru Legacy campaign launch comes with some high-octane media features, including a 3D-audio virtual test drive.
Allrecipes launches in Quebec
Kraft signs on as exclusive launch partner of the French-language version of the popular recipe site.
CityTV seeks ‘official comedy correspondent’
A user-generated video contest builds online buzz for the net’s new fall comedy lineup.
Indigo snags commuters with ‘Lost Symbol’
The bookseller plastered Union Station with all things Dan Brown to promote the blockbuster author’s newest book.
TMN creates ‘entertainment emergency’ at TIFF
The network is hoping to boost subscriptions with a stunt to stun film fest attendees in Toronto today.
Audi steps into Hall of Fame action
Audi got a lot of podium mileage from its TIFF event sponsorship at the Canadian Film and Television Hall of Fame last night.
Rogers sends CRTC ‘no fees’ notice
A new submission filed by Rogers in advance of the Commission’s November hearing argues against fee-for-carriage, and knocks the Canadian nets’ national fee-support lobbying effort.
LCBO goes big with GoLocal
The retailer’s annual campaign includes social media and online tactics in the largest-ever push of Ontario wines.
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Reeb out at Corus, Gossling appointed CEO
- Bell Media’s 2025/26 lineup features robust slate of original content
