Big Brother goes one-two for top spot
The reality show takes Tuesday and Thursday, with nearest rival being Tuesday’s food-fest Hell’s Kitchen.
CRTC turns down Slice
Cancon and spending requirements will stay as is, Canwest channel told.
New kid content co wants to play with brands
Omnicom alum Michael McLaughlin and veteran kids animation producer Kevin Gillis & co are joining forces to launch a prodco in Toronto with a focus on creating advertiser-supported content.
Canadian kid shows get new licensing push
New DHX Licensing division will seek consumer product partnerships for hot brands such as Animal Mechanicals.
Quaker looks to energize Canadians with new campaign
‘Go humans go’ campaign brings all Quaker oats products under one marketing umbrella for the first time, and the company makes its first digital foray.
Bacardi mixes with eTalk and TIFF
Toronto’s Lower Bay subway station is being transformed into a luxury lounge tomorrow night for the premiere party of Harry Brown, and to celebrate the first partnership of Grey Goose and Soho House in Canada.
P&G Beauty polishes up ET Canada integrations
The beauty brand is creating custom vignettes and in-show segment sponsorships that will be airing throughout the Global network as part of ET Canada’s Festival Central TIFF coverage.
Head & Shoulders sponsors NFL champ Troy Polamalu
P&G links up with the fantastically coiffed Pittsburgh Steeler to promote hair care products.
Wasserman beefs up media expertise
Chris Phillips joins the Vancouver-based ad agency as online specialist.
Arbie backs Talent Lab
RBC digs into the vault to award a $15,000 prize for new filmmakers at TIFF.
V skews young, TVA targets families
Quebec’s number one network changes strategy with roll-out of five new dramas, facing re-energized and news-light competition.
Canadian moms lead US moms in online activity, but lag in mobile, online shopping and TV
A syndicated study, Women & Digital Life, released this morning by Toronto-based Solutions Research Group, reveals that while Canadian women watch less TV than their American neighbours, they are more engaged watching their favourite TV shows and less likely to be multi-tasking.
Banff Tourism goes nuts with ‘crasher squirrel’
The destination marketer capitalized on the fuzzy little phenomenon with a very social media campaign, and attributes $3 million worth of media attention to hooking up with the welcome ‘crasher’.
Weeds invade downtown core
Canwest creates buzz around the Showcase series with a guerrilla stunt.
CASSIES earn record entries
When times get tough you want to showcase your ROI, so the advertising effectiveness awards are up 34% in entries from last year.
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Reeb out at Corus, Gossling appointed CEO
- KitKat Canada urging Gen Z to take a break (from their phones)
