Showcase gets Lost
Lost Girl is a mix of fantasy, action and sex but not a ‘T&A fest’ says its creator.
Profits triple at Cineplex
The exhibitor’s latest quarter saw Canadians readily pay a $3 premium to see 3D films like Monsters vs Aliens and Night at the Museum: Battle of the Smithsonian.
Massive media buy immerses commuters in 4D
TAXI Vancouver’s ‘Films You Can Feel’ campaign for Vancouver Aquarium’s 4D theatre launch has Taylor Made Media layering executions across transit, theatre, radio and print to give commuters a sense of the multidimensional.
Students have deeper pockets – and prefer experiences, says new study
New buying power comes from back-to-schoolers this fall who not only have more money – they’re happy to spend it, according to a new study conducted for Cossette Media released this week.
Mad Men takes a pass on TV
A deal between Maple Pictures and iTunes makes season three available only through the online store.
Newad challenges competitor’s entry into COMB
The out-of-home operator says it does not want to be ‘sitting at the same table’ as competitor Rouge Media Group until the two parties’ court battle is resolved.
Clovys TV gets CRTC licence
The franco-urban multi-platform high-def digi channel is expected to launch by Q4 this year.
Ad Metrix comes to Canada
The latest addition to comScore’s suite of measurement products is sharpening the competitive edge for publishers and advertisers in the digital space.
Marineland jumps to the top:
Media Monitors radio ranks Aug. 3 – Aug. 9, 2009
Via Rail embarks on radio spending spree.
Vancouver gym introduces not-so-stationary bike
A man on a stationary bike will race alongside cars and cyclists this morning in Vancouver, in an attention-grabbing street campaign for Funktion Personal Training.
LG goes Hollywood with film fest
The electronics brand enlists the help of Hollywood talent to launch its first ever HD short film festival, and taps digital players to get the word out.
Future Shop hosts code scavenger hunt
The mega tech retailer is driving eyeballs across all its media touchpoints, integrating traditional and non, for a chance to win LG merch, and is immediately reaping thousands of new friends and followers.
BMO InvestorLine goes after female high-rollers with new app
Women who love to shop can determine what their ROI will be on that must-have winter coat with a new, downloadable widget, developed by Sweetspot.ca, that also delivers extremely high click-through rates for the brand.
Rogers turns on new Halifax radio station
Targeting women aged 35 to 49, the adult contemp station Lite 92.9 is the first music station in the Maritimes for Rogers.
Corus Entertainment airs ExploreMusic on mobile
Alan Cross’s radio and online show launches on BlackBerry through Viigo, with ad opps that include banner and audio placements.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
