Koodo Mobile throws an all-ages party
It all starts with Facebook Connect in this layered interactive promo that has consumers building their dream party, voting on party picks, uploading photos and occasionally attending Koodo kiosks for a chance to win a $50,00 bash.
Playhouse Disney Canada gets new head
Formerly director of original content at Teletoon, Michael Goldsmith will now head original programming at Family and its Playhouse Disney sibling.
Canwest keeping feds ‘in the loop’
High level contact between execs and CRTC continues as company restructures.
BMO Capital Markets intros barcode ads
On Friday, readers of the Wall Street Journal who wanted to learn more about BMO’s healthcare conference were able to test its first scan and surf ad.
So You Think You Can Dance results show moves to the top
BBM/Nielsen Top 30: July 27 – Aug. 2, 2009
SYTYCD stays in second place.
Cogeco Data Services spreads the WiFi word
Using wild postings, eco cab sponsorships and a chalk mural, Cogeco Data Services is raising awareness about its WiFi-enabled zone with a campaign as mobile as its service.
Publicis Groupe buys Razorfish from Microsoft
In a transaction valued at $530 million, Publicis hopes to bolster its digital offering with the addition of the global interactive shop.
Net makes more gains on TV and beats radio
Candians are watching more TV programs online than ever – a jump of 30% – according to the second annual CRTC Communicaiton Monitoring Report, but they still keep their eyes on the tube nearly as much as the previous year.
Fight over fees goes to court
Bell Canada has asked the Federal Court of Appeals to overturn the CRTC’s support for the conventional TV bailout, claiming the regulator has overstepped its jurisdiction.
New gamer series from Ron Mann set for Showcase
Ron Mann is shepherding web series Pure Pwnage onto television following a chance meeting at a comic book convention, and Canwest is throwing some integration and sponsorship opportunities for brands into the game.
City no longer stinks, celebrates Toronto Tourism
Capitalizing on the reach and immediacy of newspapers, print ads are running across Ontario with bold headlines declaring “Toronto Never Smelled So Good.”
CARF presents $3.5 million video media study in Toronto
Because of its length and scope of research, the Nielsen-funded Video Consumer Mapping study debunks recent media consumption myths, says chairman of the Canadian Advertising Research Foundation.
WSIB jams with Exclaim! Media summer concert series
In order to drive the indie rock-loving, young guy demo to its site, Ontario’s Workplace Safety and Insurance Board is attending concerts and giving away music.
Veteran ad rep returns to Canwest after CTV stint
Canwest Broadcasting yesterday announced that Brad Kubota will return to the network as VP Global BC sales.
Telus does first domination outing
In order to reach the consumer-in-waiting, Telus launched an all-encompassing media push for mobile Internet yesterday, including online, print, video and OOH.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
