Wild Blueberry Association handpicks its demos
Wild is better than cultivated, says a new campaign targeting health-focussed shoppers, bakers and dietitians.
Zoomer radio gets new ad rep
Toronto’s new AM 740 now has its national sales rep’d exclusively by Astral Media Radio.
So You Think You Can Dance performance show stays on top
BBM/Nielsen Top 30: July 13 – July 19, 2009
SYTYCD performance also stays in second place.
9th Sphere launches new web analytics tool
The new tool correlates web behaviour to offline activity – and a consumer’s personal identity.
Telus Mobile VOD streams CTV programming
A recent collaboration between the telecom co and the private broadcaster offers new reach.
Corus announces specialty fall lineups
W Network is debuting new cooking and beauty SOS programs, while CMT and the boomer-targeting Viva are going on the road (or on the stage) with celebrities.
Parissa strips off new advertising
If you happen to be strolling along Vancouver’s Kits Beach tomorrow, look for the brand’s latest OOH stunt.
Transcontinental Media brings investors news on the go
The media co has launched a new app for financial news seekers, and a new platform for advertisers.
Urbanology mag debuts OOH campaign
In the hopes of driving subscriptions, the mag’s ads move consumers from the subway to Facebook, in its first, interactive campaign.
Score Media appoints new marketing exec
The sports media co has appointed Canadian marketing bigwig Susan Arthur as its new VP marketing and brand strategy.
TD Canada Trust helps through hard times
The FI wants Canadians to share their financial problems on a new, interactive website that is open to comments for the first time, and that will be promoted through a digital media buy.
Canwest is closing two E! stations
The broadcaster is shedding its secondary free, over-the-air network.
Food Network cooks up BlackBerry app
Foodies can now download meal ideas from their favourite Food Network chefs right onto their smartphones.
Flashpoint gets its game on
Games and mobile properties pass go – and collect from Telefilm new media fund. Aux.tv uses some of the coin to tout its eventual TV channel launch.
Notes from the Mediascape: Web-to-TV player brings local content
A new Internet-to-TV service now comes with ad opps.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
