Amphibious ad fleet plans to hit the beach
Inflatable billboards can be set up on water or land – or both, as per Coors Light recent golf outing.
So You Think You Dance performance show moves to the top
BBM/Nielsen Top 30: July 6 – 12, 2009
SYTYCD results show moves into second place.
Air Canada unveils biggest OOH ad ever
Air travellers in Vancouver and Toronto can’t miss two murals the size of a football field showcasing Air Canada’s sponsorship of the 2010 Olympic Games.
MiCPicks: Andrew Lane’s ‘Three Things You Should Know About…’
The most wow-worthy executions in digital today, curated by media consultant, strategist and blogger, Andrew Lane.
New programming for Pattison
Three E! stations switching from crumbling network to Rogers.
Staples goes back in time for back to school
The stationary supplies shop is remaking a memorable 90’s commercial of a happy dad strolling the aisles for school supplies, while listening to Andy Williams’ ‘Most Wonderful Time of the Year.’
Shaw buying Ontario cableco
The deal for Mountain Cablevision extends reach across Rogers’ backyard.
CTV launches desktop widget
Move over water coolers. Noise Digital is building widgets that are bringing the conversation online with CTV-branded content.
Hilroy sponsors YTV’s The Next Star
Contestants will record their thoughts and take notes on Hilroy stationery, while viewers will also be engaged through online contests.
Second Cup recaps good times on the radio
Gaggi Media collaborated with Astral Radio to launch a ‘Second Cup of Morning Show,’ running until July 24.
New exec at ABC Canada
The Audit Bureau of Circulation has a new VP/GM, Joan Brehl, helming brand innovation at its Canadian office. She meets with the ABC Canada Board in Toronto today before taking the reins on Aug. 4 with plans to approach media buyers in coming weeks with strategic print, digital and mobile opps.
Bell TV moves to the top:
Media Monitors radio rankings July 6 – 12, 2009
Alarm Force holds on to the top of Montreal’s radio ad spend rankings.
Banff Lake Louise Tourism takes the C-Train
The tourism board glides through Calgary this summer with full-wrap transit ads highlighting the area’s sweet spots.
Buzzd app launches in Canada
The BlackBerry-funded app is making its way into the Canadian market with location- and time-based sponsorship and integration opps.
MasterCard targets cottagers with sudoku ads
Via Popsicles and Word Searches, in an extension of the PayPass campaign launched last month, MasterCard released a commuter survival guide to help families kill time (and not each other) in traffic.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
