Muskol touts its repulsiveness
New OOH ads are promoting the bug juice up north with a fun nod to the brand’s heritage.
Boxer B-Scene Media goes all-natural
The Toronto-based media co is repping NaturalPath Media, and looking to create custom enviro-opps for brands.
Listener losing ground on NBC
But on CTV, the rookie drama is down only 2% from its bow a week prior that drew 1 million viewers.
Napa sparks up a cross-Canada rally race
A virtual car race developed by BCP for Napa Auto Parts features 14 daily webisodes of action-packed racing, promoted through social media, TV, OOH and print.
Next Media Stars: M2 Universal’s Ryan Menezes gets gamers
M2’s Menezes made the Next Media Star finalist list for his Halo Wars and Fable II gameplans.
CRTC findings for radio spot more green and less AM
Higher revs are being attributed to an increase in local and national ad sales.
Stanley Cup Finals’ triple win at the top
BBM/Nielsen Top 30: June 1 – June 7, 2009
So You Think You Can Dance remains in second place.
And the national survey says! TV delivers ads best
In a recent TVB-commissioned study that looked at Canadian attitudes to the power of media in delivering ad messages, television outperformed radio, print, out-of-home and the Internet among all age groups surveyed.
CRTC grants Current TV licence to operate
Al Gore’s current affairs network is partnering with the CBC with a Canadian version of the UGC news service for youth.
Canwest to shake up specialties
In its continued specialty rebrand efforts, Canwest will replace Fine Living Canada with a do-it-yourself channel, it was revealed at Banff World Television Festival this week.
Fido opens doors to lost puppies
In a guerilla lost-and-found promotion supported by radio, print and outdoor media, missing dogs are sought across Ontario.
Canada at Cannes: Bigger and better than ever
Canadians can already be smug about a few Lions accomplishments: our first Canadian titanium and integrated judge, TAXI CCO Steve Mykolyn; and the most Canadian entries ever.
2 magazine gets hitched with sponsors on new site
At relaunch, sponsors Calvin Klein, Dyson and Crest are incorporated into interactive online elements on editorial sections.
Exec shakeup at Rogers Publishing
Ken Whyte, publisher and EIC of Maclean’s, takes over three main business publications, while Kerry Mitchell, publisher of Chatelaine will also take on Flare plus three other fashion and shopping mags.
Spin-offs, prequels set for CTV specialties this fall
NBC cast-offs on Comedy, celeb-driven series on Bravo! and P. Diddy series on MuchMusic all help make the net’s specialties extra special this fall.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
