M2 Universal prez elected to NADbank board of directors
The principal research arm of the Canadian daily newspapers industry has named Globe and Mail VP advertising sales Andrew Saunders vice-chair.
CP24 gets on the GO
The breaking news channel will now provide exclusive Go Transit updates for suburban commuters in a new segment, with room for sponsors to get on board.
Notes from the Mediascape: Telstra launches mobile campaign manager
The Australian telco’s new app allows marketers to track campaign performance in real-time.
PBBI wants you to name that neighbourhood
The Pitney Bowes contest highlights the upcoming launch of its PSYTE HD geo-demographic data system.
More Fall TV: the Canwest lineup
Global is debuting four new one-hour prime-time series, while specialty channels will air several new recession-appropriate DIY and adventure programming. Major makeovers for specialties were also announced.
E3 2009: Nintendo and Sony, the futuristic innovation race is on
More highlights from E3 – and what they mean for brands who want to play in this space – courtesy of our game-ready Youthography correspondents on assignment in LA.
Hellmann’s helps the locavore movement
For every tag made in the soc-media sphere, the mayo brand will make a donation to support locally sustained foods in the ‘Eat Real. Eat Local’ campaign leveraged by TV, print and online ad buys.
Space calls in Doctor Who
The cable channel has picked up specials featuring the Time Lord and a new installment of its spin-off Torchwood.
Home Depot moves to the top:
Media Monitors radio rankings May 25 – May 31, 2009
Alarm Force moves to the top of Montreal’s radio ad spend rankings.
CTV announces fall TV sked
New programming for CTV and A dishes out witches, vampires, Paul Gross, Nina Dobrev and a new daytime talker from Oprah’s health guru, Dr. Oz.
E3 2009: Gaming gets more social, and one-ups Wii’s demo-widening gameplan
Press start to continue: Sir Paul McCartney, Tony Hawk, meet Minority Report and Project Natal. These and other highlights from the E3 Expo in LA – plus what they mean for brands who want to play in this space – courtesy of our game-ready correspondents from Youthography.
Torontoist shares with Globe and Mail
A new agreement between the popular city blog and the national newspaper will see blogger news and photo feeds featured in the Globe‘s new Toronto web hub.
Alexander Keith’s keeps it real
A re-branding campaign with a message of authenticity uses 15-second spots and online placements on conventional networks to reach a mass beer-inclined audience, and will be followed with experiential efforts.
Media Metrix introduces the web’s first measurement ‘currency’
A new audience reporting methodology developed by ComScore is clearing the complex digital media landscape and helping marketers reach and aggregate niche audiences with new ‘universe reports,’ detailed website-level reporting, and a new approach that ultimately reconciles panel- and server-based metrics.
CBC seeks new licence for Bold
CBC dropped the phrase ‘from a rural perspective’ in a new CRTC licence application for Bold, while critics call shenanigans on the already-revamped digital channel’s premature ‘rural’ edit.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
