CTC bows massive media push to get Canadians to explore their native land
With over $8 million in media spending, the national ‘Locals Know’ ad campaign, developed with involvement from every province and territory as well as industry partners, launches today, and spans print, TV and online with hopes of stimulating the economy.
BCLC’s cool runnings sim dome
A four-domed tent filled with games will be erected across BC this summer, giving users the chance to experience what it’s like to be on the ski or bobsled teams.
Next Media Stars: Mediaedge:cia’s Travis St.Denis updates Molson’s social media status
Travis St.Denis, media supervisor at Mediaedge:cia knows ‘The Code.’
American Idol peaks with last song
BBM/Nielsen Top 30: May 18 – 24, 2009
American Idol pre-finale performance show a close second.
Tobacco ads face final butt out bill
A new bill recently introduced in Parliament could ban tobacco advertising in magazines and newspapers.
Canwest misses payment
Canwest Global Communications did not pay $10 million due to bondholders Friday.
Rogers: proud as a peacock
Rogers is tapping NBC’s hopes to repeat its 90s sitcom success with Thursday night laughers like Seinfeld, Friends and Frasier.
CBS Outdoor adds SMS
A new OOH add-on program gives advertisers additional reach to mobile consumers through interactive text messaging capabilities and real-time tracking.
X Games Energy gets socially animated
Disney’s first energy drink, under its ESPN X Games label, is launching in Canada through a Gen Y-targeting social net campaign featuring the work of a renowned Quebec animator.
Campbell expands Hunger Awareness Day
Campbell of Canada is going viral for its ‘Help Hunger Disappear’ campaign this year, promoting the launch with a unique OOH stunt in three additional markets.
Second City’s coffee sleeve-vertising buzz
In a three-fleet campaign promoting the comedy theatre on a ‘java jacket,’ Second City will put its brand in the hands of more than 200,000 Torontonians.
Analysis: Survey 2 2009 BBM Overview
The new BBM ratings, with diary analysis courtesy of Hennessy & Bray SVP David Bray, show CBC topping A12+ in Toronto, Vancouver and Ottawa-Gatineau.
Poll on Harper’s ‘hidden agenda’
A new poll from Friends of Canadian Broadcasting reveals Canadians stand behind the Ceeb – specifically Quebec and the Maritimes.
Mega Brands goes massive with Battle Strikers play
The toy company is heading out across major target hubs this summer with its Turbo Tour, where tournaments and webcoded giveaways direct young lads to an interactive game. PR, viral and TV are also in the mix.
Billboard tax bylaw pulled from agenda
A new billboard fee and bylaw proposal, slated for a vote by the City of Toronto’s Executive Committee on June 2, has been deferred until September.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
