Next Media Stars: J3’s Trevor Bozyk directs Johnson’s mom close-up
Trevor Bozyk, activation designer, J3 Canada in Toronto, reaches the schedule-challenged mommy demo with unique television and online brand integration campaigns.
CTV defends ‘crisis’ campaign
The broadcaster insists the special will be factual, balanced and objective, not a ‘corporate special.’
The New York upfronts: the CW is TV to talk about
Mindshare Canada’s managing partner Lina Alles shares the goods on this year’s final New York upfront presentation.
Bud Light Lime does the twist
The new beer brand, launching in Canada on Monday, is squeezing out engagement with several unique OOH and social media executions to reach the younger, female-skewing, cooler-drinking demo.
Miss Teen Canada-World amasses blog squad
With a new social media campaign launching on Monday, the competition offers sponsors exposure on blogs, magazines and websites that are popular with teenage girls.
Ford Models Supermodel search heads out to the mall
Maybelline, Redken and Diesel are back on the partnership palette with integrated activations including a partnership with Teen Flare magazine and an expanded four-part series on Citytv in September.
MiCpick: Bill Wittur’s ‘Three Things You Should Know About …’
The latest in our Friday series of smart media idea picks.
Rona debuts on top:
Media Monitors radio rankings May 11 – 17, 2009
Alarm Force guards the number one spot on Montreal’s radio ad-spend rankings.
The New York upfronts: CBS is…upfront
CBS is the #1 network. CBS is the #1 network. CBS is the #1 network. And Mindshare Canada’s managing partner, Lina Alles was there to hear the mantra as part of the net’s presentation in NYC yesterday.
Swiss Air launches first Canadian campaign
Swiss International Air Lines’s inaugural advertising in Canada lands in Quebec with a mix of outdoor and print elements.
Nissan Canada decides on augmented reality
AR tech takes car customization to a new level, pimping various Nissan rides according to personal specs, then letting users spin their wheels in a 3D virtual world.
Disney Studios pops Up balloons in Toronto
Disney Pixar’s animated air balloon adventure Up touches down in theatres next week, and to mark the occasion, Toronto transit shelters will be festooned with helium-filled balloons.
Grolsch targets your senses
PHD Canada places Grolsch adverts in environments that make you want a beer.
Spending cash for Canwest
The Canadian ‘caster has secured a $175 million financial lifeline in a deal that transfers control from shareholders to bondholders.
Grey’s Anatomy leads finale week
A buzzed-about cliffhanger at Seattle Grace Hospital boosted CTV’s Grey’s Anatomy to the top of the wrap-up ratings.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
