VisionTV adds Punjabi sitcom to lineup
The network will begin airing new Punjabi-language, Canadian-made series Teri Meri Duniya in May.
Collins Barrow promotes clarity to the biz community
The mid-market accountancy association looks to build brand awareness with a new print campaign.
ABC releases report card on Canadian dailies
Major daily readership got rising grades in all markets except Ontario, with newspapers in British Columbia, Quebec and Alberta seeing an increase in paid weekday circ for the six months ending March 31, 2009, according to the Audit Bureau of Circulations.
Viva whets the appetites of foodies (and brands)
New programming block offers sponsorship and brand integration opps with its new cookery show menu.
VideoEgg introduces new ad format for blogs
Blog readers will not scroll past the new format, called the ‘twig,’ which is always visible on either the top or bottom of the frame.
Mini’s 50 and still young at heart
Mini Canada drives outside traditional automotive ad lines with grocery store adbars.
Revenues top $10 billion for BDUs
Cable companies such as Rogers, Cogeco, Shaw and Videotron saw profits climb to $2.1 billion last year from $1.5 billion, according to recent numbers from the CRTC.
Scotts Canada mows suburban male pride
In a humourous new television campaign, Scotts Canada compares the two things men supposedly care about most: a lush lawn and a full head of hair.
Corner Gas runs out on top
BBM/Nielsen Top 30: April 13 – 19, 2009
CSI comes in second.
Molson Dry sends party people to Prague
A video of Quebec’s biggest partiers club-hopping in Prague, launched as part of a new social media campaign, is meant to encourage another summer of beer, fun and dancing.
GlassBox TV hooks up with fanboys
New branded content for Toronto-based GlassBox includes a mini-series promotion for the Alliance Films’ Fanboys.
Chris Williams’s ‘Three Things You Should Know About…’ (+1)
Moby, Skittles and Toronto mayor David Miller – Chris Williams, managing director of Toronto-based Media Contacts, shares his thoughts on social media campaigns.
Roses cut at CBC
Prime-time soap Wild Roses has been weeded from the sked.
Petro-Canada still the top radio spender:
Media Monitors April 13 – 19, 2009
Legacy Publishing Company also stays on top of Montreal’s radio ad spend rankings.
Bravo probes minds on The O’Regan Files
A new six-part series interviews prominent Canadian actors, authors, artists and politicos.
