Virgin Mobile Canada flashes spirit fingers
With hopes of coaching the sport all the way to the Olympics, Virgin’s sponsorship of Canada’s cheerleading team kicks off at the first annual World Cup this weekend, replete with user-generated cheers.
Rogers cuts jobs in publishing
Blaming a steep drop in advertising, immediate layoffs occurred yesterday morning in both B2B and consumer publications.
The Score offers digital NBA highlights
Sprite signs on as the exclusive presenting partner of The Score’s NBA digital and mobile offerings.
EcoMedia catches cops with new media deal
Ad space is up for grabs on recycling bins at the mega World Police & Fire Games global sporting event in BC.
Global’s Copper collared by ABC
Canuck cop series becomes the latest Canadian Fall TV drama to be picked up by a major US network.
Notes from the Mediascape: Armani Jeans gets Immersive
A new interactive online campaign by Saatchi & Saatchi Italy uses a Calgary-based 360-degree video technology to get tech-savvy youth to spend more time with the brand.
Kitco launches outspoken competition
The precious metal retailer hopes to boost web traffic with a ‘So You Think You Can Rant’ contest.
Honda gets insightful for Earth Day
To help launch its Insight 2010 hybrid, Honda gears up with a ‘Blue Skies for Our Children’ campaign launching today with TV, print, online banner and POS ads, elevator wraps and digital brochures.
Canwest Digital unveils new ad format
With a new execution called the ‘window shade,’ one-day homepage takeovers across multiple networks can reach a mass audience.
Luminato marketing beams into the digital space
From profile pages to user-generated video contests, the mega-digital campaign generates a full-on social brand experience.
Starcom MediaVest Group named Agency Network of the Year in Valencia
With 19 shortlists, SMG beat out runners up Mindshare and MediaCom in the final prize-giving event at the Festival of Media Awards.
Canada ranks highest in online video viewing, ComScore reports
The latest digital marketing intelligence report shows this country is leading the world in online video viewing, with all eyes on Google.
Dore delivers for Comedy Network
Cancon by the numbers: Project Runway Canada and The Jon Dore Television Show score big gains, while Prison Break dwindles before the series finale.
Canwest repayment put off until May
Another reprieve has been granted from senior lenders and U.S. bondholders as Canwest works to restructure its $4.1-billion debt load.
Dove expands its spa with Body and Soul, and wins two media awards
The Dove-commissioned play Body & Soul has won a Branding Bravery award from Valencia’s Festival of Media, and returns this summer at the Tarragon Theatre.
