The 2009 media economy: discounts de rigueur, and will impact upfronts
Nearly all suppliers are offering price breaks or bonuses, and some brands are stepping up their ad efforts to take advantage of the value. And while the incentives are expected to define the upfronts, Canada’s media buyers say that despite the economy, they will still lock and load to avoid the uncertainty of the scatter market.
Hugh Dow’s ‘Four Things You Should Know About …’
Hugh Dow’s take on how to navigate the lightning fast, complex world of media innovation is refreshingly simple: It’s all about connecting the dots.
Kia wheels in a Forte campaign
The compact car brand breaks into the category with some big bold media moves including webpage takeovers, TV dot spots, print and online.
GlobalTV.com launches redesign
Increased ad and sponsorship opps, a robust library and more user-friendly tools are introduced with the aim of driving traffic to the site.
Lucky start to TSN’s Cup coverage
Meanwhile, TSN French sister RDS has exclusive French-language coverage of the playoffs, and will broadcast over 50 games – with the Montreal Canadiens getting top billing throughout the first round.
eTalks on CHUM Radio
A new top 20 countdown program launches this weekend, featuring Ben Mulroney and the rest of the eTalk Daily entertainment gossip team.
Discounted ad space: First come, first served
Prime media real estate is just around the corner at the ABC Canada Literary Foundation’s annual Gutenberg Media Grab.
Gas goes out on a high note
CTV says the numbers are the highest on record for a Canadian scripted series since it began keeping track in 1994. And of the newbies, Southland looks promising.
New Charity Times magazine lives up to its name
A new full-colour glossy targets do-gooders, and donates half its subscription revs to their charity of choice.
Petro Canada holds on to top spot:
Media Monitors April 6 – 12, 2009
Legacy Publishing Company also stays on top of Montreal’s radio ad spend rankings.
Canada’s best chef competition raises Olympic gold
A behind-the-scenes series about the Gold Medal Plates culinary competition debuts on Travel + Escape next month.
New tool measures brands’ social status
The US-based Vitrue Social Media Index gauges brands’ web exposure.
Carlsberg heads online to find BFFs
The brewer’s new ‘Best Mate’ competition puts professional bloggers to work.
Jergen’s holds a skintervention
Strategic online buys, an edu-interactive microsite and wowzer print placements like cover wraps on Hello Canada promote the brand’s Natural Glow daily moisturizers.
NHL hosts a tweetup
Pegged as an ideal networking op for ‘displaced’ enthusiasts, twitterite NHL fans across North America are meeting up to watch and blog the game tonight.
