Boomers and Net Geners undergo digital dissection
A new study from Delvinia reveals female boomers own more gaming consoles than their male counterparts and that digital isn’t the only way to reach N-Geners.
House retains top spot
BBM/Nielsen Top 30: March 16 – 22, 2009
Grey’s Anatomy comes in a close second.
Facebook installs Canadian sales unit
The first step in expanding ad sales north of the border has begun with the appointment of Louise Clements.
Programming cuts at CBC
Fewer episodes of Canadian prime-time series are being ordered to make up for financial shortfalls, while foreign moneymakers will remain in the lineup.
Abolish DTCA ban, suggests CRTC boss
CRTC’s Local Programming Improvement Fund, currently valued at $60 million, is one option that stands to boost local programming. Another revenue driver may come through allowing DTC pharma ads.
MICpicks: Annette Warring’s ‘Three Things You Should Know About…’
The COO of Genesis Media shares her top three media-noteworthy executions, which involves a grow-op, a cactus-boy movement and baby-battling dads.
Jetstar lands AOR and media gig for Sennheiser
The three-year agency assignment includes the audio/electronics co’s media account, which traditionally makes buys in excess of a million dollars in print, radio and online.
CTV experiments with new online HD player
The move is part of plans to develop new ad units that offer deeper engagement opps with advertisers and more robust metrics.
Survey says Canada lags in research spend
Marketers need to improve communication and market research investment, say media and advertising agencies in global survey by AgencyLink.
eMetrics Summit schools users on social media measurement
Participants can learn about the full potential of classic tools like Omniture and Google Analytics at the Toronto summit that starts this weekend.
The more mags change…
The PMB Spring 2009 study released today reveals readers-per-copy are holding steady, with average readership down a tad from 2008.
Canadian Press launches mobile news portal
The venture boasts support from major national and local news providers.
Canadian Living subscribers get the goods
Family mag creates loyalty program, and hooks up with advertisers to dole out exclusive offers for its consumer community.
OMAC launches new OOH mapping tool
The new interactive online service will help planners locate and visually layer the street-level product offerings from OMAC’s members.
OLG Lotteries wins again:
Media Monitors March 16 – 22, 2009
Dormez-Vous bedding retailer also stays on top of Montreal’s ad spend rankings.
