Job and drama cuts at CBC
The public broadcaster is cutting roughly 10% of its workforce and eliminating current affairs programming, music and special event shows.
Place ad here: in Canadian dailies that is, according to new NADBank readership report
Fresh out of the auditors’ hands, the 2008 Readership Study results are in – with some grand findings to share.
Humpday help
Looking for innovative media ideas? Check out cheeky new campaigns from MiC‘s sister pubs, online and off.
CCAB’s report card out on 43 Canadian dailies
The new circulation measurement rules have been introduced to better reflect the needs of media buyers.
Global tickles funny bones with Canada’s favourite hosers
Bob and Doug McKenzie hit the animated small screen to remind Canadians of their comical roots, eh?
Cogeco salutes the IT guy
Cogeco Data Services is using QR codes as part of a highly targeted new push.
‘Immigrants feel strongly disconnected from marketing efforts,’ says new study
Bensimon Byrne’s latest Consumerology Report finds a disconnect from advertising among new Canadians.
Q107 wants to make everything better
Q107 has launched a new campaign to promote Derringer in the Morning with Maureen Holloway.
Jeep optimizes media mix
A new predictive analytics model by Organic is targeting media spend inefficiencies, and has helped boost the automaker’s ROI with a $17 million return in marketing value.
Canadian papers in finals at INMA
From printing on pink paper to empowering high school students, newspaper marketing campaigns will be recognized at the International Newsmedia Marketing Awards, held in Miami this May.
Radio ad sales down
Canadian Broadcast Sales announces national radio ad sales are down 5% in second quarter.
MySpace goes to Hollywood, starts with Junos
Celebrity stalkers or citizen journalists? MySpace Canada asks amateur photogs to send their celeb-sighting shots to its new site, the Hollywood Minute.
Zoom Media grows its digital audience
Zoom Media invests in the installation of digital screens in Calgary, Edmonton and Ottawa.
Still sexy at fifty
Despite turning 50 this year, Mr. Clean’s appeal to women is being touted by Procter & Gamble with a new campaign by Extreme Group. To celebrate his birthday, he’s looking for kisses and offering extra cash.
Laurentian Bank buys the whole radio block
The two-hour ad monopoly on Montreal radio stations on Sunday afternoons is prime time for open-house cruisers.
