Globe and Mail sails away with staffed cruise contest
Winners get a 14-day Mediterranean tour with archeological excursions and gastronomical expeditions led by the Globe‘s editorial staff.
ING Direct CEO tweets about savings with clients
The bank also launched a viral Facebook application to get new members, while twittering to engage old ones.
House returns to the top
BBM/Nielsen Top 30: March 9 – 15, 2009
American Idol performance show comes in second.
Elle Canada debuts new site
Redesign gives advertisers greater visibility.
MPG Canada digitizes up into DDS eAvails
The first use of the electronic media-buying application by an agency in Canada is getting positive feedback.
Ford drives one big message of confidence
The new multi-platform campaign heads into print phase next week, with the aim of reaching all Canadian consumers.
Kit Kat sponsors Juno nominee’s diaries
New bar on the block Kit Kat Senses launches campaign featuring Canadian R&B singer Kreesha Turner.
Spring adds some boink to street media
Stolen T-shirt-vertising, wild postings and Facebook nudging ask pedestrians to hop on the Pogo today, generating 10 cents for every bounce for the Greater Vancouver Food Bank.
Zip.ca OOH ties into mobile
The new partnership uses outdoor digital media to create awareness, while providing useful tracking data to the advertiser.
Wideawake’s online life for Death Row
The entertainment co plans to expand Trysomethingnew.ca, and create a Death Row online portal with potential brand collaboration opps.
OMD gets the Rogers nod
The agency has been awarded the media giant’s planning and buying account.
Globe‘s Young Lions judges announced
Submission entry deadlines are fast approaching.
Customers cough up their best ‘Buckley’s face’
The cough syrup brand’s contagious campaign produces results with face-to-face and online consumer bonding.
Leo Burnett wins at International Andys
The winning integrated OOH and online campaign for James Ready beer got the nod from the global jury for its innovative co-op billboard space concept, rallying its buck-a-beer fans to keep ad costs down.
OLG Lotteries wins the top spot:
Media Monitors March 9 – 15, 2009
Dormez-Vous bedding retailer moves to the top of Montreal’s ad spend rankings.
