Irish mag launches, just in time for St. Paddy’s Day
Irish Connections Canada, a new national glossy, covers Hibernian history, entertainment and culture.
MySpace Canada finding friends for its new mobile app
The new BlackBerry tool which integrates ad placements – a first for the social net giant – is quickly finding mobiles to call home, and attracting ad partner interest.
Desi Life cut short
The Toronto Star suspends its bi-monthly magazine for GTA’s South Asian community.
CBC chooses Life
Meanwhile daytime lifestyle series Steven and Chris will go on hiatus next season, while Fashion File will be cancelled after March 31.
AskKinjo audio ads gain steam
New automated location-relevant feature gives audio ads more contextual, targeted and interactive pull.
M&M dudes seed online Easter egg hunt
Eggs can be found on television and online as part of Mars Canada’s ‘M&M Speck-tacular Egg hunt.’
iTrade bounces across media
The catchy new integrated push by Capital C for Scotiabank’s iTrade launch utilizes some savvy print placements in today’s Globe.
Maclean’s bows travel quarterly
Travel news site TakeOffeh.com is partnering with the newsmag and providing content for the new print section.
Kangaroo Media hits the PGA Tour
The Montreal-based portable TV provider puts brands into the hands of spectators at prestige golf events.
Talentegg.ca hatches The Incubator
Talentegg.ca’s new online magazine provides enhanced career planning information for recent grads and new advertising opportunities for marketers.
TSN leads trade day coverage
While Sportsnet trailed the sportscaster in viewers at 71,000, it saw the biggest growth over last year at 28%.
MTV Canada adds four to weekend lineup
Jackass fans should be happy as new extreme-stunt and indie-humour entries hit the screen.
Festival of Media shortlist IDs the cream of the crop
Canada represents on the international awards finalist roll, with PHD and Starcom leading the pack.
Animal Care site baits sponsors
An online animated series to court sponsors? Why not, says Larry the Chicken.
On the GO extends its Toronto reach
More GTA commuters pick up the free lifestyle mag – avoiding that inky newsprint aftersmudge.
