TV networks biggest radio advertisers this week:
Media Monitors – August 24-31, 2008
While the Ontario government grabbed the #1 spot, the big story was the heavying up on radio by two TV networks. As the new fall season began rolling out, Global TV zoomed from #171 to #7, and Showcase appeared out of nowhere at #9.
Rogers exporting ethnic TV to Alberta
To serve the province’s increasingly diverse population, Rogers Omni Alberta will debut on Sept. 15 with stations in Calgary and Edmonton.
CLT joins Corus family of channels
The purchase of the channel from CTVglobemedia took effect at the beginning of this month.
Astral to rep Pattison’s Kelowna radio stations
The aim is to offer national radio buyers ‘one-stop shopping for a group of diverse formats that collectively cover the demographic spectrum.’
Fashion Frame hooks up with Siblings
The boutique catering to young teenage girls has partnered with the advertising network Fashion Frame to bring ads into fitting rooms.
Bravo adds Xena, Incredible Hulk blocks
For warrior aficionados, the specialty channel’s Drive-In Classics has begun week-day stripping of Xena: Warrior Princess and weekend mini-stripping of The Incredible Hulk.
W Network hunting for experts
The women’s specialty channel will host a new contest, W Experts Search, to find talented individuals in fields such as health, home and beauty.
OLN joins Rogers family
The purchase of the Outdoor Life Network, originally announced in November, continues the expansion of Rogers’ television offerings.
RBC getting in on frosh week
The bank will promote its student deals and hand out prizes including Vespa scooters on campuses this month.
Chum Radio unveils ‘pop alternative’ with station launch
Winnipeg’s newest radio station is the first in North America to carry the newly trademarked format.
CBC’s The National stays on top
BBM/Nielsen Top 30: Aug. 18 – 24, 2008
It was a good week for the CBC, with the Olympic Closing Ceremonies taking the top spot on Sunday as well.
VisionTV to bow its first original series
The network’s new drama is set to star R&B singer-songwriter Keshia Chanté.
National Geographic announces October line-up
Canwest’s specialty network will debut new programming in October that includes a series about man’s link to the ape world.
EcoMedia taps CNE to give advertisers new venue
The company has signed a three-year contract that will see its recycling units gradually take over the grounds of the Canadian National Exhibition.
Rogers rebrands BC’s channel m
The OMNI brand will extend its reach westward by welcoming two new channels into the fold.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
