History to deliver its biggest fall sked to date
While crowing about its summer ratings spikes, the channel unveiled a diverse line-up of proven and original series, new documentaries and hit movies from around the world.
CBC docs investigate conspiracy theories
From what the hidden story behind 9/11 might have been to why world oil prices have tripled in the last four years, filmmakers dig for the truth.
Less Than Kind looks to fill comedy gap
Maury Chaykin’s first thought after reading the script for Less Than Kind was ‘Are they actually doing this?’
Canwest fighting fragmentation with big-time streaming
The net has brought more value to its online offering by streaming an array of new shows, fan favourites and specialty programming on its websites.
Coors Light celebrating Labour Day weekend by chilling its beer
Three videos featuring the beer co’s ‘Cold Certified’ bottle and inventive ways of chilling what’s inside it have made their way on to YouTube.
Sony chooses complementary locale for OOH
For its giant ‘Colour Like No Other’ installation promoting Bravia LCD TVs, the marketer decided on an ultra-modern site in Montreal.
Canadian Primedia to rep Manitoba newspapers
The deal involves exclusive national sales for the Brandon Sun and Canstar Community News’s seven-pub Winnipeg-area chain: the Herald, Lance, Metro, Times, Headliner, Uptown and The Prime Times.
Toyota hyping hybrids with consumer face-to-faces
Toyota Canada and the Ontario Toyota Dealers Association are teaming up to literally put the brand’s hybrids in the hands of green-minded potential customers.
GM still top radio advertiser:
Media Monitors – August 18-24, 2008
But the biggest climber last week was Ontario Pontiac Buick GMC, which zoomed from #495 to #10. Meanwhile, Bell Mobility appeared at #3 after a ten-week absence from the chart’s top ten.
CTV unleashes massive SYTYCDC promo
To rev up excitement about the debut of So You Think You Can Dance Canada, the net is set to launch its biggest promotional campaign ever for a CTV show.
Zig putting ads where?
In a thinking-outside-the-usual-venues guerilla campaign for CFRB 1010 radio, the agency is plastering provocative questions in the darnedest places.
Globe and Mail to have colour throughout
A new printing contract with Transcontinental will help the national daily increase creative options for ads and editorial starting in 2010.
TSN2 still chasing Bell, Rogers
The new digichannel has been attempting to sign major carriers ahead of its launch this Friday.
Koodo spices up commute with interactive OOH
Commuters in Montreal can access an interactive hide-and-seek game that promotes the fledgling mobile company at six subway stops.
Beijing golden for CBC
Prime-time coverage of the Olympic Games beat out Athens average viewership. Most-watched event? Simon Whitfield’s triathlon silver win.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
