Mr. Lube trying truckvertising
The quick automotive lube provider is targeting consumers on the road with transport trucks acting as billboards.
Canadian Idol reigns supreme on Monday
BBM/Nielsen Top 30: Aug. 25 – 31, 2008-08-22
The CTV evening news took the top spot Tuesday to Friday.
33mag going intimate and interactive
Interactive agency Bluesponge is partnering with the Montreal-based online magazine to upgrade its content.
IFRA: The future of the newspaper is the news magazine
A report produced by the research and service organization predicts that technology developments will improve the quality and energy efficiency of the newspapers of tomorrow.
PVRs not a threat to advertising: TVB
A ‘good news’ study by the Television Bureau of Canada says those who use personal video recorders to catch their favourite shows are still paying attention to ads.
TIFF Note: Spot the InterContinental’s spotted eco-cab
The posh Yorkville hotel is set to offer its guests exclusive service in a leopard-like eco-cab during this year’s Toronto International Film Festival, which kicked off yesterday.
Starcom appoints new digital chief
Sean Finnegan moves into the role of heading up SMG’s global media network in his hometown of Chicago.
MTV in Canada going live on the streets
Three Canadian tours are planned for September, including a road trip to Canadian campuses, a university concert tour and a condom love fest. All this and Paris Hilton too.
90210 rocks Global, CW
The fall season is off to a strong start for Global thanks to Prison Break and the revival of the ’90s teen soap, but CTV’s Fringe will look to spoil things next week.
TD going all out and green for Virgin Fest
This weekend’s Virgin Festival in Toronto will see TD Canada Trust promoting its environment-friendly side.
TIFF Note: Which TV shows are covering what
For starters, as the Toronto International Film Festival kicks off today, newbie Bell TV is picking up where cancelled Star! Daily and Reel to Real left off.
New Cossette unit to focus on digital strategies
Announced this morning, Bloom Digital Platforms will operate out of the agency’s Montreal office to ‘connect brands with consumers’ using tools developed over the past year.
Koodo calling all contortionists
Starting today, ‘Kick It Like a Koodo-ciser’ will result in one of the brave folks who twist their bodies to fit into weird foam cut-outs getting to star in the mobile co’s winter campaign.
Cineplex launches online community
Debuting yesterday, mycineplex aims to be ‘built by movie fans for movie fans,’ giving them not only cinema news but a forum for exchanging views, plus online and mobile ticketing.
New breast cancer campaign channeling Mad Men era
Canadian charity Rethink Breast Cancer is playing off ’60s stereotypes to bring ‘breast awareness back into the office.’
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
