CBC to air Democratic National Convention
The network has cancelled all previously announced post-Newsworld docs next week to make time for the political shenanigans from down south, Monday through Friday.
Levi Strauss refurbishes 501 with acoustic guitar
The jean company went grassroots with DraftFCB to promote a brand renovating concert contest in Montreal, Toronto and Vancouver.
Notes from the mediascape: ABC sole advertiser for TV Guide next week
In a first for the 55-year-old mag, the alphabet net has bought out all ad space for the Aug. 25 issue, which will also carry a DVD promoting ABC’s fall line-up.
Corus announces Kids’ fall sked
The media and entertainment company revealed upcoming series highlights and its new three-hour program block, Nickelodeon Sundays.
Brand performance during the Olympics…who took the gold?
Wondering which brands have stood out during the Beijing Olympics, MiC turned to some experts to see how they judged the performances.
FLASH: Canwest to launch ‘blockbuster’ movie channel
A rebranding of Lonestar, the revamped ad venue will offer more than 250 recently released movies per month.
New sports channel okayed for CBC
Yesterday, the CRTC announced that it has approved the Ceeb’s application to add CBC Sports Plus, a new all-sports digital channel.
More glory for Canada!
No, not in Beijing. We’re talking about the newest version of Monopoly where – thanks to worldwide voting – Montreal, Vancouver and Toronto now have their very own property squares.
Toshiba bows ask-the-Sherpa caper
To promote two of its laptops on campus, the electronics co is offering online advice from a Himalayan hero (of sorts).
Astral Media re-orgs radio sales
The aim is ‘to marry clients’ objectives with station initiatives … utilizing a range of Astral Media Radio assets [while] changing the approach to selling national radio in Canada.’
GM top radio advertiser for second week:
Media Monitors – August 11-17, 2008
While GM held onto top dog status, two auto sector reps made strong climbs.
Fido lets the dolls out
Look, up in the sky. It’s a teaser campaign like no other.
Bristol-Myers taps rock to send HIV message
The pharmaceutical company is using a viral approach to launch a socially responsible Internet campaign geared toward young Canadians.
BBM Snapshot: Drinkers of imported beer
Among other intriguing facts about these upscale brew fans is that they’re more likely than average Canadians to drive VWs, speak Portuguese and be in the market for baby furniture.
Medals boost CBC audiences
CBC’s ratings peaked at 2.5 million amid swimming and rowing wins for Canadian athletes.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
