CMA announces keynote speakers
Sharing their views at the May 12-14 national convention and trade show will be blogger Seth Godin, behavioural economist Dan Ariely, analytics evangelist Avinash Kaushik and Rogers Publishing president/CEO Brian Segal.
M2 Universal releases social media survey
What’s touted as the most detailed study yet of the social media revolution reveals that Canadians are in the forefront of a phenomenon that’s reached sufficient critical mass to challenge some traditional media.
Refresh Analytics launches for Facebook apps
Facebook application developers, and their advertisers, should take note of a new analytics and demographics tool.
Whistler ends its downhill run
CTV has pulled the plug on the soapy ski drama after a weak second season.
Canpages partners with Branchez-Vous in Quebec
As part of the directory publisher’s growth strategy in reaching francophones, it’s getting a presence on the province’s leading portal and news site.
Urban Planet joins Fashion Frame network
The fashionable, budget-friendly unisex boutiques are geared to young adults from 15 to 24.
Cossette buys stake in Rocket
An agency specializing in social media and word-of-mouth will be working with Cossette Communications Group’s US offices.
Porter hangs onto top spot among radio advertisers:
Media Monitors – April 21-27, 2008
The little airline that could marked its sixth straight week in the top three, while Canada’s Wonderland spent big to prepare for its busy season.
Canoe.tv to add branded content, product integration
The online video portal boasts nearly 400 programs, and just added several new English and French titles.
Spring campaign morphs any car into a Mini
The transformations are only virtual, but there’s nothing unreal about a strategy that’s providing one-on-one, two-week-long engagement with the brand.
LG fesses up to promo hoax
Turns out ‘Scarlet’ is a new flat-screen TV, not the upcoming movie that was hyped from L.A. to Singapore.
Canwest to launch new look for History
The past has never looked so… modern.
Stride gum: ping pong, anyone?
Brand ambassadors for the long-lasting chew have hit the TransCanada in a ’66 VW van to serve up a coast-to-coast challenge.
Writers swap CSI, Two and a Half Men
Crime and comedy writers on the two shows will trade places for upcoming eps on CTV and A-Channel.
OBN bolsters sales team
The digital OOH specialist has added a national account manager and a specialty account manager.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
