Zig’s Ikea work wins G&M creative competition
This time around, participants were challenged to expand their creative thinking beyond newspaper executions.
Next Media Star: PHD’s Codispoti
strategy has hunted out a new batch of stellar young professionals. Today, we spotlight Nadia Codispoti, senior account manager at PHD Canada.
CTV boosts Robson Arms premiere with digital tactics
An online game at the centre of a layered campaign is backing CTV’s bid to get viewers engaged with the show’s third season. And free rent is the appropriate prize.
TodaysParent.com relaunches
New targeted ad and sponsorship opps have been added to Todaysparent.com, its bimonthly newsletter and three new quarterlies.
E! unveils warm-weather fare
Canwest will debut five new shows and one fan fave in a summer sked that stretches from a Mother’s Day tribute to a Sex and the City-themed afternoon.
BBM to roll out Portable People Meter nationally
BBM Canada is set to begin rolling out the new technology for both TV and radio next spring. Rob Young, SVP, planning services at PHD Canada – who served on BBM’s selection committee – calls it ‘an important step in the evolution of audience measurement in this country.’
Rogers chooses ABC to audit all its titles
Some 26 of the publisher’s periodicals were already being measured by ABC; now all 52 of its titles are following suit.
APRAIS arrives in Canada today
A partnership with AdROI has brought the global company here ‘to improve the business value of relationships for clients and communication agencies,’ as it’s done in 20+ other countries since 1998.
Disney’s social net targets young gamers
Disney Interactive Studios is set to integrate DGamer into all video game titles released online and through consoles, starting with a big movie tie-in in May.
Transcontinental cooks up website for recipe lovers
The publisher seeks to build on its top-performing French recipe site with a new English-language counterpart.
Branchez-Vous adds movie website
Canada’s largest French-language ad network has acquired LeCinema.ca to complement its star entertainment website, Showbizz.net.
Notes from the Mediascape: A singing magazine?
Not quite. But readers of last week’s People got to hear Natasha Bedingfield’s latest pop single when they turned a middle page.
ZO helps Optimedia win Payless, Stride Rite
Sunni Boot tells MiC her Canadian team played a big part in the pitch that ousted incumbent Mediaedge:cia and bested Omnicom’s PHD and Starcom Media Group’s Spark Communications.
CTV puts top shows online with sponsors
Lost, Grey’s Anatomy and Desperate Housewives are joining the online lineup at CTV – and so are Duracell and Volkswagen.
MediaVest bows big study in US
New technology is being used to answer marketing’s biggest question: Do TV ads really prompt consumers to buy products? MediaVest Canada says the project’s potential is ‘light years ahead’ of traditional market research methods.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
