Discovery to air Mars landing live
A two-hour special on the channel’s Daily Planet series will cover the arrival of the Phoenix Rover in the Martian arctic.
Jokeroo signs Warner Bros. for ‘fade-out’ ads
The online video site has developed an ad unit that’s kind of like a home page takeover, but not quite.
Yureekah aims to conquer display ad search
Want to find out what banners and display ads your competitors are using online? A new search service aims to organize the world’s online advertising info and make it accessible to anyone for free.
New social movement goes wild online
Guerrilla street tactics are promoting a new social networking site that aims to protect Canada’s public wilderness areas.
Voting begins for CBC’s UGC hockey contest
The ‘Bring Home the Cup’ user-generated content contest is set to peak with a winner crowned after public voting this weekend. One pubcaster. Three sponsors. And the number of video entries was…
Young Lions judges named
Yesterday, the Globe and Mail announced the judges for the Young Lions Awards which, for the first time, includes a media category.
Notes from the Mediascape: P&G invites consumers to try media planning
It began with a controversial (at least in the US) same-sex kiss on As the World Turns. The marketer’s response to an avalanche of protests was to add a suggestion option to its toll-free consumer hotline.
Citytv picks up Pangea Day
The broadcaster will air the latest global initiative aimed at making the world a better place, while Nokia’s sponsorship put mobile video in the hands of Canadian participants.
Vision rerunning Murder She Wrote, Quantum Leap
And there’s also a new season of fan fave McLeod’s Daughters, the drama series about a troupe of women running a ranch in Australia.
Experiential TV launched by Montreal media partners
A Ford campaign in Quebec is serving up a new example of interactive viewing. Watch for the ad and click ‘Select.’ The results? They had to hire a call centre to handle the response.
Grey’s Anatomy takes back Thursday
BBM/Nielsen Top 30 – April 21-27
CTV’s Grey’s Anatomy took Thursday night from Global’s Survivor: Micronesia. Solid performers Dexter, Family Guy and Lost also returned to the Top 30.
March web rankings released by comScore
The top increases were in online trading, taxes and personal finance sites.
Stratford pursuing audiences of tomorrow
In a nice melding of new and old – make that way old – the festival now has a Facebook application called ‘Hooked on Shakespeare’ plus a YouTube channel.
Pizza Nova bows CGC contest
Ten of the Ontarians who participate in ‘What’s Your Nova?’ by designing and naming their own virtual pizzas will have their creations featured in a company flyer.
Guess who’s leveraging Facebook now
Genome Alberta has come up with the perfect gift for that impossible-to-buy-for nerd in your life.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
