New hire to enhance Y&R’s interactive media capabilities
Michael Shostak will lead Y&R Toronto’s interactive campaign projects for Ford, Wyeth and other big clients.
National Ballet using brilliant viral promo
It was tough to top last year’s clever ‘Where’s the ballerina’ initiative, but they’ve done it.
Grey’s Anatomy topples House
BBM/Nielsen Top 30 – Oct. 15-21, 2007
CTV’s Grey’s Anatomy took the top spot, while the previous title-holder, Global’s House, fell almost halfway down this week’s chart.
Fox backs Back To You
The Kelsey Grammer sitcom gets a full season order, plus change, despite sliding numbers in the US and on Global.
Interested in really big advertising in Calgary?
You could try the giant LED boards at McMahon Stadium.
Genesis Media acquired by Aegis
An entity dubbed Genesis-Vizeum will encompass ‘the first building block in Canada to create the agency of the future.’
Stay where you at and I’ll come where you’re to
Grey Vancouver is leveraging the logic in the famous Newfie-ism in a tourism campaign for northern Alberta.
Yes and no on VOD: CRTC
The regulator has given Rogers a green light to charge fees for TV series it offers on VOD, but not to insert new ads.
Slice promotes Runway by expanding online content
Fans immersed in everything Runway should appreciate more dish, prizing and text messaging.
Grey’s trounces House
The tables turned as CTV’s surgeons leapt ahead of Global’s resident grouch.
Canadians’ wireless usage soaring
Text messaging volumes are up to 30 million per day, and the CWTA expects overall wireless use to triple by 2010.
Canadian 5th Grader to be ‘brainier’ than US version
And integration innovations masterminded by Starcom for Nintendo promise deeper viewer engagement.
GameTV to offer prizes just for tuning in
The digital newcomer premieres tomorrow as the only channel in Canada giving viewers a crack at a grand a week, plus other prizes.
MTV, MuchMusic importing Europe Music Awards
Viewers can catch the broadcast of the continent’s biggest annual music event on television and online.
Daisies to keep blooming
ABC has ordered a full season of the critical darling.
