ZO, DDB, Sid Lee named tops by strategy voters
Media Agency of the Year, Media Director(s) of the Year, Agency of the Year and B!G Awards: the results of strategy‘s annual competitions for the best of the best were announced at a soirée in Toronto this evening.
Viral campaign hyping Garbage! revolution
And consumer-generated content will be turned into a Garbage2! video.
Cuets and Peter Puck launch contest for cardholders
Six cardholders will win points for themselves and $5,000 in hockey equipment for the minor league team of their choice.
Kate Moss scent intro’d in classic English lounge
All the right influentsia got to sample the new fragrance during Toronto’s L’Oreal Fashion Week.
Numbers down for lacklustre World Series
Are Canadian viewers cooling to America’s favourite pastime?
Few changes to radio spenders chart: Media Monitors – October 22-28, 2007
Sears, Bell Mobility and RBC stayed camped in the top three spots for the second week.
Slice bowing three reality programs
This month brings a new Canadian adventure series, an import from Down Under and more Tori & Dean.
New Sportsnet campaign touts its city-specificity
The Rogers net chose to shine a spotlight on its customized sportscasts during the World Series.
CP bows first branding campaign
The nonagenarian news agency figures it’s about time to spotlight its role.
Samsung campaign leveraging HNIC connection
Zamboni-festooned creative on OBN video boards in hockey venues is touting the electronics co’s HD wares.
Traditional media most trusted info source
A new report says television, radio and newspapers are still tops with Canadian consumers.
TSN delivering new NBA season
And the net’s planning plenty of Canadianized features.
Ed’s Up! hit reality series is back
The Barenaked Ladies’ Ed Robertson gets his hands dirty again as he tackles real-life jobs on Ed’s Up!
Advertising took Q3’s worst budget hit
Wariness about large-scale campaigns was sparked by slowing sales growth and an uncertain business outlook, says ICA/Canada Post’s ‘Survey of Marketing Budgets.’
TMN pumps free preview with massive campaign
The Movie Network is targeting non-subscribers, well, everywhere!
