Broadcasters increasing spend on Canadian fare
Almost $1.5 billion was spent on homegrown programming in 2005/06 by private broadcasters who ‘recognize that audiences want to see Canadian stories on television.’
W Net counts down to the holidays next month
There’ll be 12 days of holiday flicks, documentaries and specials, plus episode marathons beginning Dec. 13.
Dove takes Grand Prix, Gold at Cassies
One Grand Prix. Nine Gold. Twenty-nine Silver and Bronze. Two of those awards went to Dove. And the other 37 winners were…
Nissan, MuchMusic partner to showcase 2008 Versa
In a win/win/win, one lucky music lover will get a car, the autoco will win access to a hip, young demo and the channel will get to tout its MuchOnDemand service.
CanWest closing in on CTV: Asper
Global and E! are in a ‘dead heat’ with the rival net, said the CanWest CEO in a year-end talk with analysts, citing gains in the Vancouver and Toronto markets. And no major problems from the writers’ strike are anticipated.
Irving Oil bows win-a-chef contest
And Target is promoting it with droll radio spots in Atlantic Canada and New England.
Notes From the Media Landscape: Transparent fashion models?
Target is sidestepping that pesky debate about how thin is too thin by using holograms instead of flesh-and-blood mannequins.
CSI: New York takes top spot
BBM/Nielsen Top 30 – Oct. 22-28, 2007
Global’s House rose to healthy numbers again on this week’s chart (beating CTV’s Grey’s Anatomy), but the crime show set in the Big Apple shot to the top.
Project Runway to finish season in style
Slice is serving up a special two-hour finale, and sneak-peak episodes will conclude the series’ first Canadian foray.
Canada Post founds virtual city on Second Life
Among the shops in ‘Maple Grove’ are SkyMall, Toys ‘R’ Us and the Shopping Channel.
Coors Light backs ScoreMobile 2.0
The next generation of Score Media’s mobile offering is customizable – and backed by a cold one.
Global game shows making the grade
Ratings for Deal or No Deal Canada and Are You Smarter Than A Canadian 5th Grader? are boffo. And Nintendo’s Wii is enjoying the high scores for getting into the game.
Branchez-vous! adds major feature to site
Now French-Canadian users can customize the online news service from over 35,000 sources.
HGTV lines up holiday-themed programming
December will be filled with do-it-yourself gift ideas, decorating tips and other festive fare.
ZO, DDB, Sid Lee named tops by strategy voters
Media Agency of the Year, Media Director(s) of the Year, Agency of the Year and B!G Awards: the results of strategy‘s annual competitions for the best of the best were announced at a soirée in Toronto this evening.
