Mini promotes fun driving with fun campaign
We’re talking fake classified ads. Night projections depicting the dreams of wannabe competitors. There’s even a strategy for wiggling out of speeding tickets.
Roots intros ‘green’ interactive window
Everyone who joins Roots’ Insider email list can get a carbon credit.
Daily Dose Media launches sister sites for stylish women
Vancouver’s almost-three-year-old VitaminV.ca is expanding eastward via VitaminT.ca and VitaminM.ca.
If a picture’s worth a thousand words. . .
Then a billboard that illuminates several pix sequentially – like the ones now on campus for Arush – should be boffo.
APTN launches Digital Drum for Aboriginal youth
The Aboriginal Peoples Television Network’s new online property aims to connect innovation and tradition.
Domination campaign bows for snack bar
Toronto’s Skywalk is being inundated with signage for and sampling of Hop & Go!, which is also all over TVA’s airwaves.
Company of Women launches self-titled mag
An organization boosting professional women in the Toronto area is launching a print and web mag to reach the demo.
Product placement monitoring now available in Canada
Nielsen doesn’t have a Canadian-based service yet, but its US arm will work with clients here.
Powers goes out on her own
Long-time and highly regarded communications pro Mary Powers is leaving CTVglobemedia – but she’ll be keeping in touch via Powers Communications.
Campbell’s keeping it in the family
The soupco is touring the country to find eponymous ‘kin.’
BBC Telly hits Toronto streets with tabloid-style promo
The Beeb is tapping into that hidden, yet universal, fondness for Tatleresque-dishing, and targeting Toronto women with a saucy one-off rag touting Fall TV.
Cupid trying pizzavertising
No need for arrows when there’s Lavalife pizza boxes at the door.
Two days each for Idol and Brother
BBM/Nielsen Top 30 – Sept. 3-9, 2007
CTV’s Canadian Idol is still at the top and crackin’ the two million mark. But Global’s Big Brother has a firm hold on Thursday and Sunday.
Dory West opens in Halifax
Dory Advertising beefs up in the Maritimes for Sobey’s.
CRTC report irresponsible: CAB
If the regulator’s simultaneous rights policy were eliminated, Canadians could watch US shows on US networks.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
