Hockey star contest resets bar for prizing
A giveaway every hour for 56 days, plus a chance to hang with Sidney Crosby?
Teletoon gets fruity for General Mills
Fruity Cheerios are getting a starring role in a branded campaign on the Tooncaster’s fall sked.
TVtropolis launches interactive game for Inside the Box
The online game backing the TV trivia show’s second season may not pay off like the on-air version, but it sure is addictive.
Food Network has viewers dreaming up impossible missions
The net is pumping its Dinner: Impossible premiere by offering up a celeb chef for a social night.
Sears back as top radio spender: Media Monitors – September 2-8, 2007
Sears climbed from #9 to once again hit the top spot it’s occupied almost continuously for months.
CRTC report calls for more competition, choice
The report commissioned by the regulator contains sweeping recommendations.
National Post getting in touch with its feminine side
Every section in this Saturday’s special issue will report on Canadian women and the factors that affect them.
On the MiC: What marketers should make of the new Census
There’s plenty of food for thought in the data released yesterday, according to a leading demographer.
Tobaccowala to keynote at Media Strategy Forum
Acclaimed as a digital mastermind, the Denuo and Publicis Groupe Media chief is set to galvanize the Sept. 27 event.
Unlimited targets upwardly mobile millennials
The success-minded 20-35 biz crowd in Alberta has got a new title to watch for this month.
Publicis tackling Quebec City’s 400th anniversary
Winning the account means the agency’s Montreal branch will develop all communications tools and promo materials for the 2008 celebration.
Post City chooses Canadian Primedia
Advertising in the company’s seven upscale magazines will now be handled by the Toronto agency.
Former AOL exec to lead JumpTV sales
Toronto’s ethnic Internet television has a new exec on board to build sales and develop strategy.
L’Oréal Paris gets integration with TSN’s Landsberg
The marketer’s Men Expert skincare line is getting some stylish product placement as part of a sponsored and viewer-voted contest.
Jersey-clad Zipcars zooming around Vancouver
OK, the cars aren’t actually sporting Vancouver Canucks uniforms. But there’s nothing unreal about the money the effort is raising for kids.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
