Night projections gettin’ busy
The biz of spotlighting images onto building facades is heating up with more movable and market-targeted opps.
Initiative wins Maple Pictures media account
The Toronto agency has hit the ground running, and is already promoting adventure flick The Condemned.
Ad mascot mingles with Mickey
By special invitation, the Roaming Gnome is appearing at Epcot Center’s international flower show and even producing an online diary about his adventures.
Trio of brands make spot buy comeback: Eloda’s Top TV ad rank April 6-12, 2007
Pfizer, Bell and CHUM crank up the volume.
MiC K.I.S.S. Pick: Hellmann’s offering garden plots to urbanites
When you want consumers to have greens upon which to pour your products, why not help them grow their own?
(Globe)Life begins April 23
Lifestyle content from the Globe and Mail‘s Saturday edition is about to spill into the rest of the week. And the National Post is beefing up its Arts & Life section.
Sunsilk and MuchMusic staging wig-out contest
Deets are still under wraps about a big payoff for the co-branded initiative, but here’s the skinny on phase one.
AOL clicks to score with NHL content
AOL Canada is serving up sponsor-friendly hockey content with talent from CBC and Sportsnet.
Solid playoff numbers for CBC, TSN
Despite the absence of Toronto Maple Leafs, Montreal Canadiens and Edmonton Oilers, CBC and TSN are still drawing good numbers to their NHL playoff broadcasts featuring other Canadian teams and American-only match-ups.
Taxi adds taxis to campaign for Calgary radio station
The ambitious effort includes not only spots on such TV biggies as CNN, but something new for Calgary – ads in city cabs.
PHD celebrating Creativity Week with inspirational brain teasers
With Leonardo da Vinci’s 555th birthday as a touchstone, Creativity & Innovation Week in Toronto is underway, and one of Canada’s biggest media agencies is determined to tweak everyone’s grey cells.
Cheeky Square One campaign challenges downtown T.O. on its own turf
The suburban shopping mall is launching its $40 million facelift with not only a conventional media campaign and an enticing contest, but also a street mural smack dab in downtown Toronto.
MiC K.I.S.S. Pick: Duncan Hines invites CGM with cupcake contest
To prod Canadians and their offspring oven-ward, the baking biggie invited online postings of photos of youngsters getting busy in the kitchen.
There’s something about Thursday…
BBM/Nielsen Top 30 – April 2-8, 2007
In the first week of April, CTV won the 8 pm time slot every week night except Thursday. What can you put up against Survivor: Fiji – highlights from Desperate Housewives or a rerun of Grey’s Anatomy?
Slice’s next vice: lather, rinse, compete
Alliance Atlantis’ newest brand hits the salon for a reality series about hair, and seeks Canadian dreamers for a new late Fall entry.
