Genesis Media adds racetracks to ‘stable of clients’
Toronto-based agency has won the Woodbine and Mohawk account.
L’Oreal makes a move on the top 10: Eloda, March 30-April 5, 2007
For the fifth consecutive week, Procter & Gamble and General Motors stood steady at #1 and #2 respectively.
NHL regular season goes out with a bang
It was a record-breaking weekend for sportscasters TSN, CBC and RDS, which all drew higher than usual audiences to the crucial last of the regular season NHL games.
Nicoderm’s cautionary tale hits YouTube, shills on eBay
Building on the insight that folks trying to kick nicotine tend to get a tad tetchy, JWT got to thinking about what they might do when in extremis.
When a car wrap is too subtle, now there’s 3D
Why should a brand stop at two dimensions now that it can burst into a third, as Mentos just did down south?
Millions like Minnie Driver as a con artist
Showcase has two promising premieres scheduled for May, one of which has already earned a sizable audience south of the border.
CTV set to premiere Drive this week
It’s drama, not reality, we think. The talent (ahem, Prison Break, ahem Lost) says drama, but the premise hints of reality TV.
Shelling out for tacos: BBM Media Snapshot
Canadian taco kit users are into hot snacks. Here’s what else you should know about them.
Rogers to buy A-Channel, four other CTVglobemedia assets
The Easter Monday surprise with a $137.5 million price tag would make Rogers Canada’s fourth national English language broadcast player. But Sunni Boot doesn’t ‘really see the stations taking off.’
CBC boosting mobile opps for NHL & fall sked
Fans can choose the three best players in CBC’s hockey playoffs, via mobile or online, and the two platforms will keep coming together.
Motrin keeps pain game rolling
The My Game My Pain campaign has been successful enough in year two to quadruple previous response and generate viral excitement among Canadian students. So now it’s targeting alumni. And next, corporate Canada.
MiC K.I.S.S. Pick: online race to be the ‘Harry-est town in Canada’
Just when it seemed there could be no new way to promote yet another Harry Potter novel, Amazon.ca came up with something new and, yes, simple.
Nelly, oh Nelly – what have you done?
BBM/Nielsen Top 30 – March 26-April 1, 2007
One thing Nelly Furtado and this year’s JUNO Awards did not do was earn a spot on these charts. More people watched CBC’s Sunday night movie.
CBC shuffles out old shows and reels in new
The Ceeb gave a sneak peak at its 2007-2008 programming slate yesterday, and it’s making news across the country this morning for what’s not on the list.
MasterCard bows Quebecker-generated media
With viral hopes, videos posted en exclusivité by Quebeckers are being morphed into only-in-Quebec TV spots.
