Minute Maid goes viral to contemporize brand
‘Are you happy inside?’ That’s the online survey question that’s boosting buzz and selling juice.
Curling wins more than Little Mosque
BBM/Nielsen Top 30 – March 5-11, 2007
The CBC has enjoyed consistent spots on the Top 30 and million-plus audiences with Little Mosque on the Prairie and Hockey Night in Canada. Now, Curling is drawing eyeballs…
Clearly Canadian to star in US reality series
How a eureka moment led to getting beaucoup brand exposure without spending a cent.
Taxco ads put new spin on getting carded
To attract students, H&R Block is sweetening the hassle of filing income taxes.
New shows offer love, marriage and an accountant
CTV and Citytv are set to premiere two new US comedies, while Global’s unveiling its Toronto-shot anthology series featuring cult filmmaker John Waters.
MADE to be made in Canada
Canadian MTV viewers love the US version of MADE. Now they’re getting a shot at their own life makeovers.
A daily before buying: Nielsen Media Research Spend Trend
Before Canadians hit home furnishing stores, they window shop, mostly in newspapers.
Can Yahoo! find next big band for Universal?
Yahoo! Canada is giving indie bands and solo acts a shot at the online limelight.
Women’s Post puts pink on the streets
The newspaper targeting professional women is set to double in frequency, get sponsors in on podcasts, and scatter pink boxes around Toronto.
MiC K.I.S.S. Pick: Everyone into the (virtual) pool
What better way for Contiki Holidays to boost awareness of its Greek resort than to throw an online pool party?
It’s official – pre-teens are multi-taskers
Kids today think nothing of doing many things simultaneously, but just how many do they generally take on at once?
King to make a comeback
The seminal Canuck sitcom King of Kensington is ready for a comeback after most episodes were off the air for two decades.
The Verdict bows just in time for Black trial
Conrad Black’s trial starts today in Chicago, and so does CTV Newsnet’s The Verdict. The series targets crime and legal-content junkies. In tonight’s opener, host Paula Todd kicks off with a live, on-the-scene-at-the-white-collar-trial-of-the-century strategy. The question is: will Canadian viewers like factual mayhem as much as fictional versions?
Mosque and Gas finales ratings winners
CBC’s Little Mosque on the Prairie ended its first run on a high note, nabbing more than 1.1 million viewers for the season finale. And Gas signed off with an old-fashioned cliffhanger ending.
Over half of Canadians want their digi-TV
New numbers from Decima Research show an increase of nearly 40% in digital television subscriptions since 2004.
