Ford back on list of top TV spenders: Eloda March 2-8, 2007
Ford reappeared at #14 after being absent from the top 15 list since late last year. Unilever, The Brick and Subway also showed up again after shorter absences. General Mills jumped from #8 to #3 and Wyeth-Ayerst climbed from #11 to #5. But Toyota dropped from #4 to #12.
Winners zooms up 600+ spots among radio advertisers: Media Monitors – March 5-11, 2007
After a long absence from the top ten radio ad gang, retailer Winners jumped from #647 to #6.
Steelback Brewery new title sponsor for Grand Prix of Toronto
When the race cars zoom around the track in July, the 21-year old event once known as the Molson Indy will be sporting a new moniker – and offering marketers brand exposure on-site and on worldwide television.
MuchMusic teams up with MasterCard to give teens online cred
Teens spend billions online, often using their parents’ credit cards. Now MuchMusic is pushing its own branded pre-paid plastic at teens and parents, hitting both targets with messages of freedom.
Alliance Atlantis takes blogTV to the streets
Alliance Atlantis is rolling out a Hummer, a Facebook page, and some online media buys to build buzz for blogTV.ca, its live user-generated content site.
Motorcycle fans like fast boats and hard liquor – BBM Media Snapshot
A whopping 800,000 adult Canadians (3%) attended a motorcycle show in the past year. Here’s who they are and what else they enjoy, including their favourite tipple.
Teletoon ramps up spring promos, giveaways
Fresh off a recent re-branding, Canuck tooncaster Teletoon is heading into the spring season with a clever traffic ploy – a bundle of promotions designed to trigger kid viewer participation.
Global wins Thursday night
BBM/Nielsen Top 30 – Feb. 26-March 4, 2007
For months, CTV’s CSI had a lock on Thursday night. The series reigned as champ, often topping the Top 30 list with the biggest numbers overall. It even beat Global’s Super Bowl numbers. But Thursday night’s got a new champion.
Sobey’s cops top Crystal
Dory Advertising, of St. John’s, Nfld., snagged top honours from the Radio Marketing Bureau last Friday for its engaging retail campaign on behalf of Sobey’s. Check out who else walked away with Crystal Awards.
Make-up artists extend their reach with B Magazine
Toronto women have a new source for both local and international coverage of the beauty industry via B Magazine. Yes, a mag called B. Hey, it worked for Oprah…
National Advertising Awards get a new angel
To help foster ever more creative integrated campaigns, CanWest will pick up the tab for sending the best media and creative talent to the Cannes Ad Fest.
Mediaedge wins biz & releases engagement survey
The Toronto arm of the global MEC agency is enjoying two recent account victories – holding its own among the combined $1.5 billion of new business the network brought in last year.
Mitsubishi Electric chooses first AOR
After beating out several other agencies in a competitive bid earlier this year, Toronto’s Autumn Group is planning a print-centric spring campaign for its new client.
Bye bye ROBtv, hello BNN
Today marks the end of Report on Business Television and the start of the multiplatform BNN – the Business News Network.
BMO thinks outside the bank
Groceries, laundry and podcasts by Pamela Wallin brought to you by … BMO?
