Hockey Night in Canada growing steadily
BBM/Nielsen Top 30 – Feb. 12-18, 2007
Several major programs lost a few thousand viewers here, or a quarter million there, on the BBM/Nielsen Top 30 heading into mid-February. Global put 24 against CTV’s Corner Gas. Read on to see who got the lead…
New Top Models come to Canada from Australia and Britain
CHUM Television is gearing up for more than the spring return of Canada’s Next Top Model on Citytv. The parentco is also importing the Oz and Brit versions of the marketer-friendly format for its FashionTelevision audiences.
Bell nets soccer deal for mobile
Now it won’t matter where soccer fans happen to be when the big game is on, as long as they’re packing their mobiles.
Sweet CGM as new Oh Henry! TV spots feature best video postings
After a PHD team brainstormed brand integration ideas for Hershey’s chocolate products, they ended up in a full-court press with the NBA that led to a doozy of an idea for new TV commercials.
Toronto OOH players try to sort sign crisis
The association representing Toronto’s biggest out-of-home players is waiting for a list of ‘violations’ from the city. Meanwhile, a few OOH companies are proposing changes to the archaic sign bylaw.
P&G, Wal-Mart, original Designer Guys partnering for in-store promos
Procter & Gamble is teaming up with TV celebs Steven Sabados and Chris Hyndman for 600 in-store events at Wal-Mart to promote the company’s latest health and beauty products – and contribute to two charities.
Workopolis launching tongue-in-cheek campaign
In the goofiest premise to come down the pike in ages, the giant job search site is offering to help anyone whose excessive happiness after finding a great job is causing them problems.
New MTV series to feature musical match-ups
MTV is creating an online dating show that acts as a matchmaker based on contestants’ music tastes. And the makers of some all-time favourite candies are getting ready for some tasty brand integration from Date My Playlist.
And now … yodel-vertising?
To intro its single-serving cottage cheese product, Nordica is inviting denizens of downtown Toronto to express their inner Heidi at a lunchtime contest and sampling event. Non-yodelers may choose to compete with their very best yak calls.
YTV to enliven March break with engagement offers
It smells like tween spirit. Toronto-based Corus Entertainment is putting the power of the airwaves into the hands of the little people. During March break, kids will be able to vote their favourite shows back onto the airwaves – and even have a chance at being turned into an animated character in the hit TV series Captain Flamingo.
Opps offered to catch tourists’ eyes this summer
For roughly the cost of one full-page ad in a major newspaper, MangoMoose Media is offering six months worth of messaging on double-decker buses that travel around downtown Toronto.
Radio advertising pretty much status quo: Media Monitors – Feb. 12-18, 2007
Sears grabbed the #1 spot on the top ten list, but that wasn’t much of a climb from the #2 spot the previous week. While the Canadian International AutoShow took a spirited leap from #11 to #3, there was minor movement among other brands.
Publicis’ McIntosh makes the move to Vancouver
In Toronto, Brett McIntosh managed some big clients for Publicis Canada. Now, he can’t pack his bags fast enough to get to Vancouver.
Events
CARF Breakfast Speaker Series
February 28
Toronto
OMMA West
March 19-20
Hollywood
Metro and RushHour launch free dailies in Alberta
Free dailies are popping up everywhere. Metro is set to push 120,000 free daily newspapers into the Calgary and Edmonton markets within weeks. And CanWest launched Calgary RushHour yesterday morning, morphing a publication that started in Ottawa as a downloadable afternoon paper.
