YTV to enliven March break with engagement offers
It smells like tween spirit. Toronto-based Corus Entertainment is putting the power of the airwaves into the hands of the little people. During March break, kids will be able to vote their favourite shows back onto the airwaves – and even have a chance at being turned into an animated character in the hit TV series Captain Flamingo.
Opps offered to catch tourists’ eyes this summer
For roughly the cost of one full-page ad in a major newspaper, MangoMoose Media is offering six months worth of messaging on double-decker buses that travel around downtown Toronto.
Radio advertising pretty much status quo: Media Monitors – Feb. 12-18, 2007
Sears grabbed the #1 spot on the top ten list, but that wasn’t much of a climb from the #2 spot the previous week. While the Canadian International AutoShow took a spirited leap from #11 to #3, there was minor movement among other brands.
Publicis’ McIntosh makes the move to Vancouver
In Toronto, Brett McIntosh managed some big clients for Publicis Canada. Now, he can’t pack his bags fast enough to get to Vancouver.
Events
CARF Breakfast Speaker Series
February 28
Toronto
OMMA West
March 19-20
Hollywood
Metro and RushHour launch free dailies in Alberta
Free dailies are popping up everywhere. Metro is set to push 120,000 free daily newspapers into the Calgary and Edmonton markets within weeks. And CanWest launched Calgary RushHour yesterday morning, morphing a publication that started in Ottawa as a downloadable afternoon paper.
On-air Oscar spots sold out
The roster of advertisers vying for space during the Academy Awards show is complete. CTV sold out its on-air spots yesterday. Other shows based on the Oscar’s, such as eTalk and the Oprah Winfrey Oscar Special are almost sold out as of press time.
Planet Africa magazine makes launch official in Toronto
The Planet Africa TV series is extending its brand to print. Looking to reach African Canadian urban professionals, Ottawa-based Silvertrust Communications network – which specializes in award shows, development forums and a television series – has launched a niche mag with the same moniker.
Innovative website offers socially responsible web marketing
Since launching two years ago, GiveMeaning.com has raised $2 million for a wide variety of good causes, while inviting advertisers to choose which ones to align their messages with.
Neo taps Pattison exec, opens Toronto office
The Swiss outdoor digital screen giant, which acquired DAN Media for its Montreal operations last October, has named Jean-Claude Henri EVP marketing and development and tasked him with establishing a Toronto operation.
National Post revamps Saturday Toronto section
More of everything, plus a ‘re-energized’ design. The National Post‘s new Toronto section is aimed at delivering a better read and a heftier payoff for advertisers in what’s being touted as Toronto’s meatiest weekend print venue.
Dove goes global with Pro-Age campaign
Having opened eyes with its now-famous ‘Campaign for Real Beauty,’ Unilever is upping the ante in a new initiative. The goal? Inducing an attitudinal shift regarding age.
Cineplex to replace Tribute with Famous Magazine
The in-theatre magazine, Tribute, has been bumped out of Cineplex Entertainment’s venues. Its rival, Famous Magazine, will see a huge boost to its circulation.
Volatility revved up among top TV advertisers: Feb. 9-15, 2007
GlaxoSmithKline zoomed from #15 to #3, Daimler Chrysler climbed from #10 to #4 and CHUM soared from #14 to #6. Meanwhile, Unilever dropped its presence from the #2 spot to #13, and Campbell Soup dropped from #8 to #12. Bayer and Ontario Lottery & Gaming dropped off the top 15 list. But both Kellogg and General Mills reappeared on it after absences.
Leslie Nielsen’s new medical series examines slapstick*ology
Discovery is putting a bit of slapstick into its new medical genre show. Canadian screen icon Leslie Nielsen turns heads while he prods and probes behind the scenes of the medicine world.
