Star P.M. goes mobile
Last fall, Star P.M. asked its readers for some feedback on the future of the downloadable newspaper. Today, readers’ demands will be answered. Star P.M. launches a daily mobile service and has tweaked its existing downloadable editions to cater to consumers who have a passion for entertainment.
Zoom Media bows interactive billboard units
In what the lifestyle targeter is calling a first for OOH, a GM campaign is pushing the buttons of 18-34 trendies in downtown Montreal – and enticing them to do likewise to explore the features of new Chevys and Pontiacs.
Corus targets tweens with TheBigRip.com MMOG
Toronto-based Corus Entertainment has launched the first of its ‘massively multiplayer online games’ (MMOGs) aimed at drawing tweens – and marketers – into a virtual galaxy. Fully-integrated sponsorship opps are in the works.
CTV wins the top five again
BBM/Nielsen Top 30 – Feb. 5-11, 2007
Global’s House has strong viewership in Toronto and Vancouver, but a noticeably weaker standing in Calgary, according to the latest charts. CTV’s CSI tops the charts everywhere except Quebec. On the national scene, Global’s got three in the top ten spots, while CTV owns the rest.
HD Networks schedule Nip/Tuck
CTV has added the fourth season of Nip/Tuck to its weekend schedule and, as a perk, to its broadband site.
Genesis intros bus wrap domination for Altamira
When the media budget didn’t stretch to matching what the competition was splashing around, a new way of making the creative really pop was found. It proved to be so successful that the outdoor partner has added a new option to its rate card.
Kleenex users invited to personalize their own boxes
Kicking product personalization up a notch, Kimberly-Clark is enabling consumers to design and order one-of-a-kind boxes. Canadians will be able to get in on the action soon.
Global puts Black Donnellys in Monday line-up
The Black Donnellys has a new home on Global’s Monday night line-up, starting Feb. 26. The gritty New York mob drama is expected to attract a cult following like that enjoyed by The Sopranos. With Paul Haggis’ brand behind it, the series promises to shake up the net’s prime-time schedule.
Sweet for the sweet rules for Valentines Day: Nielsen Media Research Spend Trend
Who needs Cupid when you’ve got chocolate? That’s the media buyers’ mindset when it comes to Valentine’s Day.
TSN gets more NASCAR rights
The sportscaster has expanded its relationship with NASCAR Canada yet again by extending its rights for key races into 2010.
Taxi 2 bows edgy campaign for ’07 Mini
When you haven’t got much steak, you’ve got to emphasize sizzle. And that’s the general launch strategy for a new model whose exterior is nearly identical to that of its predecessor.
New emo research tool says eyes don’t lie
‘Saccadic’ may well be the next big buzz word thanks to a new way of measuring emotional reaction to visual stimuli.
Auto show driven into a media frenzy
It’s auto show time, and the newswires are filling up with announcements about which new models have won awards at the Canadian International AutoShow in Toronto. Here’s a round-up of sponsors as the show gears up at Toronto’s Rogers Centre, from Feb. 16-25.
Gay channels grow reach in Quebec
OUTtv, the general interest gay lifestyle channel, and HARDtv, its re-launched adults-only counterpart, are hitting some new regional markets in Quebec.
Radio presence boosted by several brands: Media Monitors – Feb. 5-11, 2007
Telus Mobility climbed to the top of the heap of radio advertisers from its #10 spot last week. Meanwhile, Sears zoomed from #32 to #2, and Rogers Wireless soared from #33 to #3. Back among the top ten after absences were Outback Steakhouse and the Princess Margaret Hospital Foundation.
