MiC‘s Valentine K.I.S.S. Pick: Saturn enables florists to go green
Roses are nice, but GM Canada believes an even better treat on the most romantic day of the year is the cleaner air produced by its newest hybrid.
Newspaper circulation not declining: WAN
Canadian titles are among the scores of publications examined in a new report from the World Association of Newspapers. Its Twainesque conclusion: Reports of the death of traditional newspapers are greatly exaggerated.
Mobile TV gets exemption from CRTC
The CRTC has decided mobile TV services don’t need to follow the same rules as Canadian broadcasters. Broadcasters raised concerns about a future that could see people plugging their mobile phones into their TV sets. But the CRTC doesn’t buy it.
Alliance Atlantis starts streaming strategy
Alliance Atlantis is starting to implement the broadband-first strategy across its channels. It’s already started with Showcase, and others will follow.
Several brands boosted their TV advertising: Feb. 2-8, 2007
Unilever jumped from #12 to #2, Campbell Soup soared from #13 to #8 and Rogers Communications climbed from #6 to #3. After a longish absence from the list of top 15 Canadian advertisers, the Heart & Stroke Foundation nabbed the #9 spot. Meanwhile, GlaxoSmithKline plummeted from #3 to #15.
Smart-cartvertising the next gold rush for advertisers?
Now in beta testing for major US marketers, these RFID-powered babies do everything but sign shoppers’ credit cards.
Shotgun Fund bows shock & loathing tactics
In what’s probably the most unusual Valentine’s Day promo ever, Dentsu Canada is literally resorting to bathroom humour, plus a few other deliberately outrageous buzz-generating activities, to spark attention for a private equity firm’s ‘I Hate My Partner’ initiative.
Elevators getting TV makeover in Quebec
Awkward elevator conversations are now avoidable thanks to high-def screens that will be pumping CTV news into the lifts of Montreal office towers.
Consumers rank brands online – powered by OOH & SMS
The Best New Product Awards wrapped up on Feb. 8 in Toronto, but the buzz is only beginning for the online home of the massive national survey. Major OOH agencies are rolling out a poster campaign to push grocery shoppers to get involved at BestNewProducts.ca. Expect to hear about dogs ending their hunger strikes…
Glam new show on Travel + Escape is out of this world
Premiering this month, Planet Luxury is set to mix the world’s finest high-end products with exotic travel. From a diamond-encrusted perfume bottle to speedboats that can zoom at 350 km/h, the net’s latest offering shows how the luxury items are made, why they cost so much and who buys them.
CTV hires Holland
CTV’s new manager of development and production for Quebec is a screenwriter ready to field pitches for the net and specialty channels.
Activist website launches to I.D. Toronto’s ‘illegal’ billboards
Toronto is a hotbed of billboards that stray outside approved formats according to a new grassroots group that just launched an interactive blog and website to track the city’s efforts to reverse the problem. IllegalSigns.ca names names and invites visitors to share info about who’s allegedly being bad in the realm of public space.
Toro magazine goes belly up
After four years, the award-winning men’s magazine is throwing in the towel, citing insufficient advertising revenue.
OMD and SMV again get top marks in 2006 Gunn Report on media creativity
By shining a spotlight on media innovation for the past three years, the report aims to inspire a higher quality media product around the world.
Top five gets a shake-up, but CSI holds on
BBM/Nielsen Top 30 – Jan. 29-Feb. 4, 2007
Global’s got two in the Top 5 with Super Bowl Sunday’s game and the game show that followed. But CTV’s CSI still has the highest numbers for a series, followed by the juggernaut, American Idol. There’s a healthy audience tuning in for CTV Evening News…
