Virgin music festival adds Vancouver gig
Last year’s inaugural fest in Toronto attracted a gaggle of top-tier marketers who connected with youthful music lovers in a variety of ways. This year, the opps are doubling.
Amp’d Mobile connects with Much
The highly interactive and customized mobile entertainment brand, Amp’d Mobile, is preparing for a Canadian launch in March. The brand is lining up content partners, and the mobile platform promises access to the youth market hooked on a wireless lifestyle.
WOM study: 15% of consumers generate more than 1/3 of buzz
Not all consumers are created equal: A small group of WOM influencers generate over one-third of brand conversations. And they’re not who you think they are . . .
Nintendo Wii adds news to content
Nintendo Wii, up against Playstation 3 and Microsoft Xbox, has the weight of AP behind its content offerings.
CTV may air MOW on Pickton
As the trial of accused serial killer Robert Pickton proceeds, a TV movie about him is in development for CTV.
GOLTV targets BC soccer audiences
Canada’s only 24-hour net devoted to soccer has some multiplatform marketing in mind with an exclusive rights deal for reaching fans in Western Canada.
Segal brings Facebook to Canadian advertisers
Need to reach the 18-24 demo? Talk to Toronto-based Segal Communications. The agency just landed exclusive selling rights in Canada for advertising on Facebook, the current ‘it’ social networking site that’s growing by 10,000 users a day.
CAB blasts bid to sell ads on foreign satellite local avails
This isn’t the first time a company has asked the CRTC for the right to sell ads on local avails of non-Canadian satellite services. When the regulator holds a public hearing on Only Imagine’s bid in Calgary next month, the Canadian Association of Broadcasters wants to be there – with a long list of reasons why this proposal could damage, not improve, the Canadian media landscape.
Battle of the Monday prime-timers
CTV and Global are going head-to-head with Monday night programming, as this week’s numbers show them nose-to-nose across the nation.
Global TV does radio: Media Monitors – Jan. 15-21
Global TV just made another top 10 list, this time as an advertiser.
Céline MOW in production
First it was Shania, now Céline is getting a turn. Biopic Céline, based on the life of singer Céline Dion, has a green light from CBC and will air next year.
Scotiabank launches novel rewards program, nabs naming rights for Cineplex theatres
Rechristening Cineplex facilities in Toronto, Montreal, Calgary and Edmonton as Scotiabank theatres is only part of a deal being touted as the first-ever movie-themed debit card and rewards program launched by a Canadian bank.
Project Apollo set for expansion
The mission by Arbitron and VNU to revolutionize audience targeting and measurement south of the border is entering its second phase in 2007 – with major clout from the biggest marketers and media spenders in North America.
They put ads where?
And now … wristvertising – turning consumers into walking or, even better, dancing billboards. That’s the concept a US-based entrepreneur recently launched at a network of trendy clubs. And now wristband advertising is catching the eyes of the beautiful people cavorting in Utah.
Lionsgate and Habbo to let teens decide which animated movies get made
Talk about letting the market decide. Habbo World’s multi-dimensional virtual community is being invited to vote on which of ten animated shorts will end up on screen.
