Segal poised to put Hollywood characters to work for Canadian marketers
No need to trek to Lalaland to ink a deal to leverage the popular appeal of a diverse roster of movie and TV characters on behalf of a brand. Now there’s a go-to agency in Toronto.
Conspiracy could bring down Western World on Showcase
The State Within, a conspiracy thriller produced by BBC One, is coming to Canada at the end of the month. The online game’s got political oomph. Can the conspiracies give Showcase some specialty clout on Monday nights?
Fascinating facts about curling Canadians: BBM Media Snapshot
Care for some … uh, sweeping stats on the 2.1 million (8%) Canadians who curl on a regular or an occasional basis? Here you go.
Arklay to handle CTV brand development
John Arklay’s broadcasting career began in 1991 with CTV. He led the creative services team there to 30 Broadcast Design Association Awards over the last three years. Now he’s handling brand development for all of the company’s 21 television stations and 15 specialty channels.
Huschilt to lead Standard Interactive Sales
Standard Interactive is under new sales leadership with a former manager of Transcontinental Media. The network has also recruited two more talents, including one from Torstar.
SMS plus IVR spawns mobile horror campaign
To create buzz for the premiere of horror flick Black Christmas, Impact Mobile leveraged the latest IVR techniques and launched one of the best planned viral campaigns to date.
Fox winds down The OC
By late February, the steamy teen shenanigans of The OC will be strictly a thing of the past.
Auto sector, Rogers & Canadian Tire climbed: Eloda Top 15
During the holidays, GM, Nissan and Daimler Chrysler stepped up their spot volume. Meanwhile, Canadian Tire made it into the top 15 after an absence, and P&G stood pat at #1. See who else made moves in Montreal-based Eloda’s online TV ad tracking grid (www.eloda.com).
Trio of radio advertisers zooms back: Media Monitors Spot 10
After absences from the list of the top 15 radio advertisers, Sleep Country Canada soared back, and Nissan and Black’s also increased their spot volume.
UK’s Man’s Work finds home at OLN
The CTVglobemedia-owned net hopes to get an audience with a Brit bound for everything from diving into a lake from a helicopter (instead of a morning shower) to taking down coke dealers and playing with guns.
Massive Rome campaign builds buzz for empire everywhere
The second season of HBO’s Rome won’t be news to Canadian audiences when it actually hits the air on Jan. 14. But with a promo campaign hitting all bases and running live chariots down Bay Street, The Movie Network is throwing everything it has into building buzz for that premiere.
EMI Music Canada pushes k-os with new mobile game
Want k-os to DJ at your virtual club? EMI Music Canada can hook that up in a new mobile game built with San Mateo, California- based game developer Digital Chocolate.
Ad community supports NABS with hilarious calendar
Humour definitely begins at home when your home base is an ad agency replete with geniuses at tickling funny bones. So when some of the industry’s funniest pros decided to produce a calendar as their annual contribution to NABS, they came up with a doozy that recreates posters from recent movies.
Christmas as a brand – sorely in need of refreshing?
If you think about it, Christmas is actually one of the oldest brands. Edmonton-based ad agency Red Communications did think about it, and came up with some amusing ideas for refreshing the aging brand, especially to appeal to tech-savvy youths.
Carat Fusion baking virtual cookies to aid kids
Rather than sending out a cheery holiday greeting, Carat Fusion is virally inviting folks to design virtual gingerbread cookies on its website. Then the agency will donate a dollar per cyber munchy to Save the Children.
