BBM releases upgraded marketing tool
The measurement co has unveiled upgrades, and the hint is dropped – there’s more to come.
An oddball week for radio ads:
Media Monitors Spot 10 – Nov. 13-19, 2006
Looks like Mercedes-Benz is angling for a spot on Christmas wish lists, judging by its leap from #38 to #2 last week. In other interesting moves, Tim Hortons dropped off the list, as did Global Television, which gave way to CTV at #8.
VisionTV toys with UGC in holiday contest
In the past, VisionTV’s holiday contests haven’t been all that engaging beyond the traditional sense of getting viewers to enter to win a DVD or a trip to Italy. But Canada’s multi-faith net is now asking for uploads in a cautious test of the user-generated waters.
Zig moves brand into US
On Monday afternoon, the entire staff of Toronto’s Zig agency welcomed colleagues from Chicago’s ad boutique Hadrian’s Wall. Then they all celebrated both American Thanksgiving (a few days in advance) and the launching of Zig’s first US location.
HGTV unveils real (estate) and reno offerings for 2007
New Year’s offerings from the on-air home of the handyman will aim to reel in Wednesday night viewers with ‘the Condo King’ and Thursday night ‘do-it-yourselfers’ with a new handyman host. Oh, and they’re working on a way to get those ‘adult kids’ to leave mommy and daddy’s house for good.
Anticipating holiday celebrations – Eloda ad analysis Nov. 10-16, 2006
Must be almost that time of the year again. Toy makers Hasbro and Mattel zoomed to #2 and #4 respectively after being absent from the list of top 15 national TV advertisers for some time.Meanwhile, food purveyor Kraft jumped from #14 to #6.
OPA ’07: Forum for the Future
March 7-9, 2007
OPA ’07: Forum for the Future
London, UK
Aiming to bring together thought leaders from around the world to discuss topics of global import to the media business, the Online Publishers Association’s next annual conference will focus on the future of global web publishing and advertising.
Content surfing in the back of a taxi
Want to reach people between point A and point B, the ones who may be looking for a reason not to chat with the cabbie? Well, Captive Media Networks is going national with its engaging follow-up to the act of flagging down a taxi.
Innovative media nets some CMA Gold
The Canadian Marketing Association held its annual awards gala Friday night, celebrating marketers who achieved great results with savvy concepts and terrific creative. Many of the winners deployed their programs via innovative, engaging and finely honed media tactics.
Western Toyota dealers cast multiplatform net to catch buyers
To reel in even more folks than were attracted by last year’s Call of the Tundra fishing contest, Prairie dealers have added synchronized elements including a broadcast of the event on Global TV.
House takes top prize – BBM/NMR Top 30 – Nov. 6-12, 2006
Global’s House has toppled CTV’s CSI from the top spot in BBM/NMR’s weekly program AMA rankings by a margin of 44,000 viewers, a significant victory over CTV’s recent domination of the top three. In the beginning of November, House jumped from 22nd place to sixth, but who would’ve thought the sweep would carry it this far?
Shatner game show preview draws 540,000 viewers
The makers of Deal or No Deal have served up another game show series, and so far Canadians are liking what they see.
Canadians and ‘Sandy McTire’ – BBM Media Snapshot
A whopping 4.6 million Canadians (17%) used Canadian Tire Money in the past year – and whether or not the affable Scotsman was on the bills actually says a lot about the redeemers.
Most effective campaign of the year?
BBDO Montreal’s ‘Lait au chocolat’ spot for the Quebec Federation of Milk Producers – which had dynamic media components – took three top awards at yesterday’s Cassies ceremonies.
Canada.com gives the gift of engagement this year
It’s an old-fashioned idea – the Holiday Guide. Small town papers have been making money for years doing these kinds of sponsor-driven supplements. As this festive tradition continues online, user-generated features are to be expected, and CanWest Interactive – arguably one of Canada’s largest pushers of online content – is trying to bundle it all for Christmas cheer, brought to you by…
