Poignant new Salvation Army Christmas campaign looking for media donors
Here’s a holiday-themed chance to do the right thing by helping Sally Ann bring visibility to the needs that most of us don’t even recognize.
BoomBoxBaby and VerveGirl strike quid pro quo
The deal gives new exposure to an already popular cyber service, adds relevant content to Corus Radio’s newly launched online station, and extends the BoomBoxBaby brand into print.
Shaftesbury Films nabs Giller book for TMN series
Fresh from wrapping production of Margaret Atwood’s The Robber Bride for its January debut on CBC, nimble Toronto filmco bird-dogged Dr. Vincent Lam just days after he won this year’s Giller Prize.
House gains a million – BBM/NMR Top 30 – Oct. 30-Nov. 5, 2006
Global’s House gained more than a million viewers in the Oct. 30-Nov. 5 weekly standings over its previous week’s numbers, catapulting the show to sixth place from its previous 22nd place spot. CTV’s CSI and Desperate Housewives kept their top two spots again.
Subway’s online engagement a whopping success
A gobsmacking, database-fortifying 675,000 online entries have already been generated by Subway Canada’s Good Stuff Giveway. And mounting momentum may bump that over the million mark by the time the contest concludes this weekend.
Heineken’s TV and cinema spot next best thing to real James Bond flick
StrawberryFrog’s NYC shop created a suspenseful Heineken spot keyed to next week’s release of Casino Royale and wound up hitting the big time with a mini-movie/spotumentary playing on YouTube.
Can a college crowd draw more than a college crowd of viewers?
Degrassi might get some competition from The Best Years, a new series on college life that aims to draw in teens dreaming about the academic adventures that await them. Scheduled for roll-out next summer in the U.S. and Canada, The Best Years comes from the showrunner for Degrassi: The Next Generation.
CHUM re-slots biggies at end of month
There’s been a shake-up of Toronto’s Citytv programming line-up for the end of November, including time slot changes on some pretty big shows.
Breath Freshener Usage – Indexed by City
Who’s doing whatever it takes to achieve the sweetest breath in Canada? And who’s evidently not all that concerned? We’ve got the 411.
MiC’s K-I-S-S Pick: bank proves it’s really there for ‘that rainy day’
When a downpour hit Montreal yesterday, Caisses Desjardins was poised to offer commuters shelter, thanks to a symbolically resonant campaign concocted by the city’s NEWAD shop.
OMNI goes multilingual with online video news
Online video streams from Canadian television broadcasters aren’t new anymore – at least not those produced in the nation’s two official languages. But broadband content in Canada just went multilingual.
Specialties dish up promising November prog opps
Skateboarders, bodyguards, British lesbian teens and a cop thrown back in time. You name it, November’s got it going on in the specialty channel space.
Time for a rethink about connecting with book-loving consumers?
The assumption that consumers would stay away in droves from a high-falutin’ literary awards show was clobbered when a record number of book lovers watched the Gillers on CTV this week.
Nielsen Media Research Spend Trend: Hair care and accessories
Gimme a head with hair, long beautiful hair… Whether shining, gleaming, steaming, flaxen, or waxen, the visual media is where hair care marketers flow and show it. More than 50% of budgets go into TV while magazines get the major portion of remaining dollars. As expected, the well-known major players are the biggest spenders.
You may call today Wednesday – Durex has another name for it
A saucy integrated campaign on behalf of Durex is generating enthusiasm for the concept of dubbing Wednesdays ‘Durex Hump Day’ in English and, in French, ‘Cinq a sexe.’
