Viral CGM spots now inspiring imitation by agencies
To say the CGM tail is now wagging the agency dog would be vast overstatement. But the fact is, creatives are not only checking out what consumers are posting on YouTube, at least one is imitating a popular clip with a wowser of its own.
Luxury car company offering … elephant rides?
Lexus is playing the ‘what’s in it for me’ card like a Vegas pro with personalized ads, not to mention coupons for such extravagant rewards as elephant rides in Thailand and bungee jumping in New Zealand.
Bow-bedecked ads prompt consumer interaction:
theft, that is.
Topping gifts with bows isn’t new, but hiding ads underneath them – and inviting shoppers to rip them off to see messages – is definitely a novel strategy. It was dreamed up by Taxi Toronto and Media Experts to promote Telus’ new Spark phone.
St. Joseph Communications names Knight as prez
He helped turn around The Financial Post, both the magazine and the newspaper. He helped The Toronto Sun boost paid circulation – the only Toronto daily to do so during the start of the great newspaper wars. Now, Douglas Knight is back from New York to sit atop a list of titles like Toronto Life and Fashion.
A trio of marketers boost their radio advertising:
Media Monitors Spot 10
Canon is evidently determined to put a lot of cameras under Christmas trees, judging by its jump from #41 to the top of the list of radio advertisers last week. Meanwhile, Canadian Tire zoomed from #47 to #2, and Solo Mobile leapt from #68 to #9. Check out others topping the radio charts by category and brand in the Toronto market for the week of Nov. 20-26, 2006.
Making superstars of mom and dad
CMT touts its role in helping discover Canadian country music talent. When the calendar ticks into 2007, the net will serve up twin shows about its effort to transform regular moms and dads into their favourite country crooners.
Brands jam with fans for
Canadian Music Week
Rogers Wireless is the umbrella sponsor for the upcoming 25th anniversary of the annual cluster of music-related events. But chances to connect with mostly youthful audiences, at concerts and during broadcasts, are available.
MiC‘s K.I.S.S. pick: Have your target
demo create your ad campaign
Sounds like a win/win is in the works with Canada’s Next Top Ad Exec Competition. Mitsubishi is helping undergrads fast-track their marketing careers while simultaneously tapping into a treasure trove of youthful insights.
Star appoints managing director, online advertising
The Toronto Star likes this former Stockgroup Media ad sales director so much that they created a job just for her.
Rudolph available on aisle 10?
Not really. But with the flashing-red-nose billboards that went up last week across the country, Canadian Tire is definitely raising the bar when it comes to leveraging the recognition value of branded signage.
Pre-holiday hopscotching – Eloda ad analysis Nov. 17-23, 2006
Strangely enough, toymakers dropped out of the top 15 advertisers’ list last week. But People The Diamond Store appeared on it after an absence, while Ontario Lottery & Gaming leapt from #14 to #5, and both Canadian Tire showed and General Mills and Wyeth-Ayerst Canada reappeared.
Bring on the interactive mall floors!
OOH is about to get more interesting, not to mention engaging, as shoppers are introduced to interactive floor advertising and gaming experiences. It’s the kind of thing you pay attention to, even when you’re not the one dodging tarantulas or sinking basketballs.
BC Hydro’s holiday campaign literally pedals energy efficiency
DDB Canada came up with a powerful way for BC Hydro to promote energy efficiency during the holidays. They invited passersby to pedal bicycles to produce enough electricity to light up saucy snowmen and trendy trees.
CBC’s Grey Cup Sunday #2
BBM/NMR Top 30 – Nov. 13-19, 2006
Almost 3 million football fans tipped the AMA scales on BBM/NMR’s Top 30 rankings for the week of Nov.13-19, putting CBC’s Grey Cup Sunday in second place. CTV’s C.S.I. reclaimed its title at #1, while Global’s one-time November champ, House, fell back to fourth spot. House has, however, kept its lead on CTV’s Desperate Housewives for the second straight week.
Marrying live ‘urban skiers’ to an ad campaign
Want your street stunt to get ink or fill air? Stage it in front of major media. It’s an old idea, but it can still produce enviable results.
